The Monsoon Cup, one of the original stadium sailing events, is one of sailing’s model regattas. The final round on the calendar of the World Match Racing Tour (WMRT), was designed with a commerical business model to promote and benefit a wide variety of stakeholders.
Malaysia Airlines – Official Airline of the Monsoon Cup
Tourism is one of the key industries to be promoted by the Monsoon Cup. The event is staged at Ri-Yaz Heritage Marina Resort and Spa, Kuala Terengganu with sponsors like Malaysia Airlines (MAS) helping to position the region to an international audience.
Malaysia Airlines will be the official airline sponsor for the Monsoon Cup this year, replacing its subsidiary Firefly. In the strategic partnership as official carrier, MAS will provide air transportation for the sailors, the race committee, international umpires, and members of the media flying in and out for the Monsoon Cup.
MAS’ regional Senior Vice President of sales Malaysia, Azman Ahmad said:
“It is a privilege for MAS to be associated with the Monsoon Cup, an international sailing regatta, that attracts the top performing sailors from around the world.
We are pleased to be part of this strategic collaboration and partnership with T-Best Events, the organisers of the Monsoon Cup. We aim to leverage on this initiative to position our brand growth presence, against the front-end and corporate air travel market.”
Our association with reputable sporting events such as this, is certain to promote Terengganu as an international destination for sport, business and tourism.”
Peter Gilmour, Advisor to the Monsoon Cup said:
“We are delighted with the support given by Malaysia Airlines to help boost the event. This deal is a clear indication of the global appeal of the Monsoon Cup and its opportunity as an avenue for sport sponsorship.”
Telekom Malaysia Berhad – Official Telecommunications Provider
TM today will once again be the Official Telecommunications Provider for the Monsoon Cup in 2011. The participation of TM in the event makes it the longest standing corporate sponsor of the event.
The contribution of the company includes equipping the event’s media center with telecommunications facilities including internet access and capability for live international telecasts. The infrastructure is backed by highly skilled personnel to provide support during the tournament.
Shahidah Ridwan, Vice President, Consumer Sales, TM said:
TM’s involvement in corporate sponsorship has always been one that supports both national and international events to put Malaysia on the world map. Supporting sports related initiatives such as this is also part of our Corporate Responsibility (CR) pillars in contributing towards the community and nation-building. By supporting an event such as Monsoon Cup 2011, we hope to create the awareness and spark the interest among the youths towards embracing sports as part of their healthy lifestyle.
Shahidah added that TM has always been actively involved in sports sponsorship and has stamped its brand association with football through its role as the official partner for the Malaysian Football Team with the recent signing with Football Association of Malaysia (FAM). In addition, as the Official Integrated Telecommunications Partner of Manchester United in Malaysia, TM’s sponsorship has benefited Malaysians especially TM customers by providing opportunities for them to participate in all Manchester United related activities organized by TM.
Peter Gilmour said:
‘We are pleased to welcome TM as our official telecommunications provider as they play an integral role in providing the network horsepower for video, voice and data service throughout the event to ensure all races are broadcasted without a hitch. TM’s continuous commitment to Monsoon Cup is an excellent example of a world-class event and a world-class corporation working together to showcase emerging technology, provide necessary operational services, and create a great event,’
