Yacht Racing Business

Sponsorship MBA for Sailors – Introduction

David Fuller — Sat, 04 May 2013 23:45:14 +0000

The ‘Get Sponsored’ webinar series is designed to help sailors, event organisers and clubs succeed in the board-room as well as on the water. Presented by David Fuller of Pilote Media, the sessions will cover how to package your offer, how to identify companies that are open to sponsorship and how to create proposals and [...]

Original article - Sponsorship MBA for Sailors – Introduction

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Extreme Sailing Series Announce Land Rover as Partner

David Fuller — Tue, 30 Apr 2013 10:26:30 +0000

On the eve of our first Free sponsorship webinar, The Extreme Sailing Series has announced a major new sponsorship deal with Land Rover. Mark Cameron, Land Rover’s Global Brand Experience Director, commented: We are extremely excited to announce this new partnership with the Extreme Sailing Series. It is a natural fit for Land Rover and [...]

Original article - Extreme Sailing Series Announce Land Rover as Partner

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New Sailing Events and The Invisible Hand

David Fuller — Thu, 28 Mar 2013 11:16:40 +0000

During discussions at the last edition of the World Yacht Racing Forum, many delegates argued that the success or failure of new sailing designs, events and classes should be left up to the market. In the absence of any meaningful strategy from the world governing body in relation to new sailing events – supply, demand [...]

Original article - New Sailing Events and The Invisible Hand

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CTruk Sees Value in Fast Cat Sponsorship

David Fuller — Mon, 25 Mar 2013 10:00:24 +0000

Some sailors might dream of getting sponsored by a global brand like Hugo Boss or Emirates Airlines or Red Bull, but sometimes, looking closer to home can make more sense. We came across this story by accident while doing research into companies that might be willing to sponsor high-speed catamarans. CTruk, a company that makes high-speed [...]

Original article - CTruk Sees Value in Fast Cat Sponsorship

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Loro Piana Sponsors Caribbean Superyacht Regatta & Rendezvous

David Fuller — Fri, 22 Mar 2013 12:50:27 +0000

A recent article looked at What Sponsors Want – the list included; compelling content (good for sailing), reliable fast wifi and, according to the piece, accessibility to a wide audience. Of course it depends on the brand. Audi, who used to sponsor a lot of sailing, are one of the companies featured in the article for their [...]

Original article - Loro Piana Sponsors Caribbean Superyacht Regatta & Rendezvous

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Extreme Series 2012 Media Numbers Released

David Fuller — Thu, 21 Mar 2013 11:40:56 +0000

Sponsorship is just one marketing tool that companies can use to promote their goods, services and brand(s). The decision about whether or not to sponsor an opportunity is made up of many parts which differ by company – some may value intangible benefits, like access to potentially valuable customers via hospitality, while others may be [...]

Original article - Extreme Series 2012 Media Numbers Released

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Musto Steps Up to Title Sponsor of Vice Admirals Cup

David Fuller — Tue, 19 Mar 2013 12:27:30 +0000

We have an ongoing fascination with the sailing clothing sector. Unsurprisingly, clothing brands follow fashions in the sport, but some brands respond differently than others. There are entrenched players and upstarts and all are following different strategies. Musto has strayed from sailing somewhat in recent years. Despite kitting out campaigns such as Camper’s Volvo Ocean [...]

Original article - Musto Steps Up to Title Sponsor of Vice Admirals Cup

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Rotary Aquaspeed Renew Clipper Sponsorship

David Fuller — Tue, 19 Mar 2013 11:33:19 +0000

The Rotary Aquaspeed brand was impressed with the returns that it received as a sponsor of the 2011/12 Clipper Round the World Yacht Race . As a result, Rotary Aquaspeed will renew its position as Official Timekeeper of the race. Rotary Watches Managing Director Victoria Campbell said: “Our sponsorship has proven to be a highly successful [...]

Original article - Rotary Aquaspeed Renew Clipper Sponsorship

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Opera Experts to Advise ACEA… and other important news!

David Fuller — Fri, 15 Mar 2013 14:19:24 +0000

Stephen Barclay, CEO of the America’s Cup Event Authority (ACEA) has outlined more details of the ‘Summer of Sailing’ in San Francisco. The plans address some of our concerns about the way the America’s Cup promoters are pitching the event to multiple stakeholders, but there are still a few things missing – like any of [...]

Original article - Opera Experts to Advise ACEA… and other important news!

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Clipper Race Will Stopover in Cape Town

David Fuller — Fri, 15 Mar 2013 13:12:50 +0000

The Volvo Ocean Race may not be stopping in Cape Town during the next edition of the Volvo Ocean Race, but another round the world, crewed, one-design ocean race will be. The Clipper Round the World Yacht Race has announced that Cape Town will again be its official South African host port. Sir Robin Knox-Johnston, Chairman [...]

Original article - Clipper Race Will Stopover in Cape Town

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