Yacht Racing Business

Youth America’s Cup Hopefuls Get Wings.

Business News Desk — Fri, 18 May 2012 12:52:44 +0000

When Russell Coutts announced the ‘New Deal’ America’s Cup in Rome in May 2010, he began a series of propaganda campaigns which, in order to raise the new regime up, denigrated or dismissed entirely other parts of the sport. One of the myths that was begun that day was that there was no natural progression or identifiable [...]

Original article - Youth America’s Cup Hopefuls Get Wings.

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Volvo Ocean Race Mid Race Report Released.

Business News Desk — Fri, 18 May 2012 10:20:52 +0000

The Volvo Ocean Race has released audience and media figures based on the half way point of the race. We’re confident enough in our readers’ ability to take these numbers for what they are without us needing to editorialise too much. No-one for a moment is trying to claim that 880 million people have watched or [...]

Original article - Volvo Ocean Race Mid Race Report Released.

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Perth 2011 Economic Impact Numbers Released.

Business News Desk — Thu, 17 May 2012 11:47:35 +0000

In December 2011, the ISAF sailing world championships were staged in Perth, Western Australia. The event took place in a year when participation was crucial for Olympic selection and a time when the Australian dollar was worth more than the American dollar, driven by a mining led economic boom in WA. In December 2011, Western Australian [...]

Original article - Perth 2011 Economic Impact Numbers Released.

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Another Aussie On Board for ORACLE Team USA.

Business News Desk — Thu, 17 May 2012 11:05:54 +0000

US Sailing and ISAF have a habit in their press releases of appending the country and even town of birth to names of people in the news, but you won’t see the word Australian in the press release from ORACLE TEAM USA about the appointment of Grant Simmer as General Manger. Simmer is one of [...]

Original article - Another Aussie On Board for ORACLE Team USA.

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Membership Matters to US Sailing, But Does it Matter to Us.

Business News Desk — Wed, 16 May 2012 09:22:28 +0000

It seems that despite an increased ability to associate with a brand, sport or hero through social media mechanisms like a like or follow button, people are increasingly reluctant to form more lasting associations. Membership organisations like sports clubs or even political parties are fighting for a percentage of personal ‘CSR’ budgets alongside charities and [...]

Original article - Membership Matters to US Sailing, But Does it Matter to Us.

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Marinepool Adds Tour de France à la Voile to Partnerships.

Business News Desk — Tue, 15 May 2012 12:22:57 +0000

Last week, we commented on companies that have the best chance of increasing direct revenue through competitive sailing not driving the sport. That can’t be said for some of the sailing clothing and apparel brands, who are visibly promoting, not just their own clothing, but sailing as a sport and a past-time. Marinepool is one [...]

Original article - Marinepool Adds Tour de France à la Voile to Partnerships.

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Extreme Series Gives Windsurfing a World Stage.

Business News Desk — Tue, 15 May 2012 11:30:02 +0000

While Olympic windsurfing might have been dealt a blow at the recent ISAF conference, the sport is alive and well away from the interference of the IOC. And the sailing event that gave Olympic catamaran sailors something to do after they were banished from the games is also giving windsurfers a stage to play in [...]

Original article - Extreme Series Gives Windsurfing a World Stage.

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Hacking Together A Better Mobile Sailing App.

Business News Desk — Mon, 14 May 2012 12:40:53 +0000

Despite what some people would want you to believe, the sport of sailing has always been at the forefront of using technology to communicate with a diverse group of stakeholders and fans. Mobile is no different, with handset makers, networks and technology providers having close relationships with the sport. Here are a couple of ‘mobile’ [...]

Original article - Hacking Together A Better Mobile Sailing App.

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America’s Cup World Series Newport Tickets On Sale.

Business News Desk — Mon, 14 May 2012 09:33:41 +0000

The America’s Cup Event Authority (ACEA) is so confident that they have got the new product right that they will charge spectators admission to the Fort Adams State Park viewing area for the Newport R.I. edition of the America’s Cup World Series. But are they charging enough? There is no doubt that the ACWS will find [...]

Original article - America’s Cup World Series Newport Tickets On Sale.

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Some Thoughts About Olympic Board Sports.

Business News Desk — Fri, 11 May 2012 14:37:47 +0000

Sailing is a pretty lucky sport when it comes to the Olympics. Considering how few people sail competitively around the world, for the sport to have 10 medals is quite impressive. With the IOC being ISAF’s biggest customer (some estimates put the IOC contribution to ISAF revenue at 80%), sailing’s world governing body has to jump through [...]

Original article - Some Thoughts About Olympic Board Sports.

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