Yacht Racing Business » Sponsorship

Youth America’s Cup Hopefuls Get Wings.

Business News Desk — Fri, 18 May 2012 12:52:44 +0000

When Russell Coutts announced the ‘New Deal’ America’s Cup in Rome in May 2010, he began a series of propaganda campaigns which, in order to raise the new regime up, denigrated or dismissed entirely other parts of the sport. One of the myths that was begun that day was that there was no natural progression or identifiable [...]

Original article - Youth America’s Cup Hopefuls Get Wings.

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Marinepool Adds Tour de France à la Voile to Partnerships.

Business News Desk — Tue, 15 May 2012 12:22:57 +0000

Last week, we commented on companies that have the best chance of increasing direct revenue through competitive sailing not driving the sport. That can’t be said for some of the sailing clothing and apparel brands, who are visibly promoting, not just their own clothing, but sailing as a sport and a past-time. Marinepool is one [...]

Original article - Marinepool Adds Tour de France à la Voile to Partnerships.

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Sperry Top Sider Become New US Sailing Title Sponsor.

Business News Desk — Wed, 09 May 2012 00:36:43 +0000

USSTAG will become USSTSTS as sailing’s biggest brand of Facebook - Sperry Top-Sider have been announced as the title sponsor of the US Sailing Team. The team’s previous title sponsor was Alphagraphics. The title sponsorship is the clothing and footwear brand’s highest profile sailing sponsorship to date and will conveniently include the London 2012 Olympics. Sperry [...]

Original article - Sperry Top Sider Become New US Sailing Title Sponsor.

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Grant Thornton Extend Sponsorship with CYCA

Business News Desk — Tue, 08 May 2012 23:58:46 +0000

It’s been interesting being back in Australia for a while and taking notes of how sport is managed, played and marketed. From Australian Rules Football (AFL), which draws crowds upwards of 75,000 for a single weekend game to the activation of the QANTAS sponsorship of Australia’s Olympians – there are heaps of things that sailing [...]

Original article - Grant Thornton Extend Sponsorship with CYCA

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Atlantic Cup Announces Sponsors & Line Up

Business News Desk — Mon, 07 May 2012 02:03:18 +0000

We’re on record as saying that there are probably already enough sailing events and races on the calendar. That doesn’t mean that there should be no new events, but new events need to satisfy a real need or fill a real gap in the sport. New, well managed, commercially viable events should be supported at the expense [...]

Original article - Atlantic Cup Announces Sponsors & Line Up

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Lanson The New Official Champagne of Cowes Week

Business News Desk — Mon, 30 Apr 2012 02:40:19 +0000

Cowes Week Limited has announced that Champagne Lanson will replace Piper-Heidsieck as the Official Champagne of Aberdeen Asset Management Cowes Week. WSM Communication claim in their press release that: Champagne Lanson, established in 1760, is the second largest Champagne in the world… Though we are not sure by what measure. As with many champagnes, the link [...]

Original article - Lanson The New Official Champagne of Cowes Week

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Zim Partners With US Sailing in Sponsorship Deal

Business News Desk — Sun, 22 Apr 2012 01:05:35 +0000

We are taking some time to travel around the world and have a look at the sport of yacht racing from a more regional and local point of view. It’s a worthwhile exercise that helps to give some perspective on the sport. From St Thomas in the US Virgin Islands, to Melbourne Australia, there are [...]

Original article - Zim Partners With US Sailing in Sponsorship Deal

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Danish Extreme Sailing Team Gets Sponsorship from SAP

Business News Desk — Mon, 16 Apr 2012 03:36:05 +0000

SAP have been a sponsors of sailing for many years. The company has had partnerships with the 505 World Championships, Kieler Woche (Kiel Week) and has supported America’s Cup campaigns including Team New Zealand in 2003. Now the company has announced its sponsorship of the SAP Extreme Sailing Team formerly the Danish Extreme Challenger Team. The [...]

Original article - Danish Extreme Sailing Team Gets Sponsorship from SAP

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Moët & Chandon Confirmed as Champagne Sponsor for AC

Business News Desk — Sat, 14 Apr 2012 01:12:08 +0000

A boozy theme today. Hot on the heels of Emirates Team NZ announcing a deal with Skyy Vodka, the America’s Cup organisers have confirmed that Moët & Chandon will be the official champagne of the 34th America’s Cup. Of course the news is no surprise to anybody. Moët & Chandon is part of the LVMH group [...]

Original article - Moët & Chandon Confirmed as Champagne Sponsor for AC

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Emirates Team NZ Announce Official Vodka Deal.

Business News Desk — Sat, 14 Apr 2012 00:35:28 +0000

Attitudes to commercial sponsorship of sport in America vary wildly. Stadiums regularly sell naming rights, but jersey or shirt sponsorships in some of the biggest sports are still being debated. In sports where sponsorship is a key part of the business model – like NASCAR, there have been restrictions on the types of products that [...]

Original article - Emirates Team NZ Announce Official Vodka Deal.

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