Yacht Racing Business » Watches

Rotary Aquaspeed Renew Clipper Sponsorship

David Fuller — Tue, 19 Mar 2013 11:33:19 +0000

The Rotary Aquaspeed brand was impressed with the returns that it received as a sponsor of the 2011/12 Clipper Round the World Yacht Race . As a result, Rotary Aquaspeed will renew its position as Official Timekeeper of the race. Rotary Watches Managing Director Victoria Campbell said: “Our sponsorship has proven to be a highly successful [...]

Original article - Rotary Aquaspeed Renew Clipper Sponsorship

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EDOX Sign 3 Year Deal with Extreme Series

David Fuller — Fri, 25 Jan 2013 12:34:56 +0000

If you are selling good watches, then you need to be putting your brand in front of a fairly well defined audience. Sailing is lucky that it ticks a lot of boxes for watch makers and marketers which has resulted in long term involvement from brands like Rolex, Omega, Corum, Hublot, IWC and Panerai. Now [...]

Original article - EDOX Sign 3 Year Deal with Extreme Series

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Rolex Extends Sponsorship of US Sailing

David Fuller — Tue, 27 Nov 2012 11:20:59 +0000

Rolex and US Sailing have announced that the watch company will extend its support of the national governing body. Rolex is the official timepiece of the organisation and the deal also includes title sponsorship of US Sailing’s Yachtsman and Yachtswoman of the Year Awards. In addition, Rolex will support the ‘Afterguard’ and ‘Medalist’ programs. Rolex [...]

Original article - Rolex Extends Sponsorship of US Sailing

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Rolex Renews Fastnet Sponsorship Deal Through 2021.

David Fuller — Thu, 27 Sep 2012 10:41:39 +0000

Long time sailing sponsor Rolex has confirmed that it will continue to be the title partner of the Fastnet Race for another 5 editions. The biennial race has been sponsored by the Swiss watch company since 2001. Royal Ocean Racing Club Commodore Mike Greville said: “We are delighted with the continuation of our association with [...]

Original article - Rolex Renews Fastnet Sponsorship Deal Through 2021.

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Farr 40 Worlds Show Benefits of Consistency.

David Fuller — Mon, 17 Sep 2012 13:27:52 +0000

The sport of sailing is big enough to support both development and one-design classes. While some choose to promote the extreme nature of foiling, multi-hulls and other cutting edge visual tricks to lure spectators to the sport, sailors are quite happy with some of the one-design classes that have stood the test of time. There [...]

Original article - Farr 40 Worlds Show Benefits of Consistency.

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Eberhard & Co Sponsor Audi Italia

David Fuller — Wed, 04 Apr 2012 16:14:01 +0000

The following story reminds me of an advertisement for Bacardi that ran in Australia. The premise was that each island was known for a different rum-based drink. The ad ended with the phrase – “If you live on an Island, you drink Bacardi. Australia – the world’s biggest island. What does that have to do [...]

Original article - Eberhard & Co Sponsor Audi Italia

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The Tourism Benefits of the International Rolex Regatta

David Fuller — Mon, 02 Apr 2012 10:45:22 +0000

The International Rolex Regatta, hosted by the St Thomas Yacht Club in the US Virgin Islands, has just been staged for the 39th time. On the one hand, the regatta mirrors hundreds of other smaller yacht racing events around the world, but on the other – the continuous sponsorship from Rolex for each of those [...]

Original article - The Tourism Benefits of the International Rolex Regatta

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Sydney Hobart Race Delivers Extreme Stadium Sailing on TV.

David Fuller — Thu, 24 Nov 2011 12:36:19 +0000

Stadium sailing. Extreme sailing. Live TV. Watched by millions. Human interest. History & Tradition. If the article heading hadn’t given the subject away, you might have been convinced by various sailing spin doctors that these things have only recently been invented, but the Sydney Hobart has been delivering all these things, year after year. Stadium [...]

Original article - Sydney Hobart Race Delivers Extreme Stadium Sailing on TV.

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LVMH Add Tag Heuer Into America’s Cup Watch Portfolio

David Fuller — Fri, 18 Nov 2011 11:58:00 +0000

If you thought that Tag Heuer being announced as an official partner of Oracle Racing seemed like a bit of sponsorship conflict, then think again. The ‘Avant Garde’ watchmaker is in fact a division of luxury goods company LVMH. Of course the LV stands for Louis Vuitton, and the luxury goods company is perhaps helping the [...]

Original article - LVMH Add Tag Heuer Into America’s Cup Watch Portfolio

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Bruno Peyron Talks About the Business of the America’s Cup.

David Fuller — Fri, 30 Sep 2011 10:47:39 +0000

We sat down with Bruno Peyron – then man behind the business of Energy team. Was the America’s Cup ever on your wishlist? No. Never. And I have never been interested in the America’s Cup apart from a little bit of curiosity and a fan of the talents. This is for two reasons. The first [...]

Original article - Bruno Peyron Talks About the Business of the America’s Cup.

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