Yacht Racing Business » Marketing

Where is ‘Sailing – The Official Soundtrack’ ?

David Fuller — Thu, 24 Jan 2013 11:58:43 +0000

Sailing is getting better at adopting the best marketing techniques – from innovating TV visuals to online multi-player games and even using social media platforms to entertain, educate and engage. But it’s the little things that make a difference between building a consistent brand with a solid message for a well defined audience and missing the mark. [...]

Original article - Where is ‘Sailing – The Official Soundtrack’ ?

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Global Ocean Race Delayed to Rethink Offer.

David Fuller — Tue, 06 Nov 2012 10:52:19 +0000

The lack of vision and strategy in the sport of sailing, that sees the world governing body solely occupied with matters relating to Olympic classes, leaving the rest of the sport to ‘the market’ to sort out – means that events like the Global Ocean Race have a tough time establishing themselves. There is [...]

Original article - Global Ocean Race Delayed to Rethink Offer.

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Volvo Ocean Race Announces New Team, New Sponsor.

David Fuller — Wed, 22 Aug 2012 11:08:31 +0000

You’ve probably never heard of SCA. You might have heard of some of their brands though. The Swedish company is behind paper based products that are sold around the world as Bodyform, Plenty, TENA, Tempo and Sorbent. So why hasn’t SCA appeared on the radar of sailing sponsorship seekers before? One of the reasons might [...]

Original article - Volvo Ocean Race Announces New Team, New Sponsor.

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King of Shaves Back in Sailing At Cardiff Extreme 40 Event.

David Fuller — Tue, 21 Aug 2012 09:48:14 +0000

One of the benefits of sponsorship is positioning a brand alongside the best, without having to spend multinational sized budgets. King of Shaves competes with some of the most well funded, marketing savvy brands on earth, but its marketing strategy is based on more entreprenureal tactics including smart use of social media and sponsorship. King [...]

Original article - King of Shaves Back in Sailing At Cardiff Extreme 40 Event.

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OC Thirdpole Merge with PCA to become OC Sport.

David Fuller — Tue, 26 Jun 2012 08:55:43 +0000

A new sports marketing company has been formed through the merger of OC Thirdpole (previously Offshore Challenges) and Patrice Clerc & Associates (PCA). The new company will be called OC Sport. As part of the deal, OC Sport will own 100% of the Extreme Sailing Series – acquiring a slice of the event that has been [...]

Original article - OC Thirdpole Merge with PCA to become OC Sport.

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Sports Marketing Heavyweights Join America’s Cup Board

David Fuller — Mon, 11 Jun 2012 11:11:03 +0000

The America’s Cup is changing. The goal is to create a commercially viable sport with TV at the center of an entertainment product that will appeal to a wider audience. [cleeng_content id="196860604" description="99 cents or 10,000 hours. Become an expert for less than a dollar. We do the hard work so you don't have to." [...]

Original article - Sports Marketing Heavyweights Join America’s Cup Board

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The Sailing Facebook League Table – Updated

David Fuller — Fri, 01 Jun 2012 07:40:00 +0000

In a month that saw Facebook offer its shares to the public, the America’s Cup went to Italy and the Volvo Ocean Race went to America. [cleeng_content id="494096304" description="99 cents or 10,000 hours. Become an expert for less than a dollar. We do the hard work so you don't have to." price="0.99" referral="0.10"]Top 10 Sailing [...]

Original article - The Sailing Facebook League Table – Updated

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Sailor Named in Top 50 Most Marketable Sports Stars!

David Fuller — Fri, 25 May 2012 10:59:53 +0000

[cleeng_content id="109967143" description="99 cents or 10,000 hours. Become an expert for less than a dollar. We do the hard work so you don't have to." price="0.99" referral="0.1"]Normally when you see a list with the headline ‘The World’s 50 Most Marketable Athletes’, you think that it will be dominated by American ‘N’ Leagues and sports like [...]

Original article - Sailor Named in Top 50 Most Marketable Sports Stars!

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European TP52 Racing Rebooted.

David Fuller — Thu, 24 May 2012 10:22:28 +0000

European TP 52 yacht owners will compete in a new series that will replace the Audi Med Cup. Instead of a commercial sponsor the 52 Super Series is being backed through the funding of three of the competitors - Quantum Racing’s Doug DeVos, RAN’s Niklas Zennstrom and Audi Azzurra Sailing Team’s Alberto Roemmers. The first event [...]

Original article - European TP52 Racing Rebooted.

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Youth America’s Cup Hopefuls Get Wings.

David Fuller — Fri, 18 May 2012 12:52:44 +0000

[cleeng_content id="406542832" description="99 cents or 10,000 hours. Become an expert for less than a dollar. We do the hard work so you don't have to." price="0.99" referral="0.1"]When Russell Coutts announced the ‘New Deal’ America’s Cup in Rome in May 2010, he began a series of propaganda campaigns which, in order to raise the new regime [...]

Original article - Youth America’s Cup Hopefuls Get Wings.

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