Yacht Racing Business » Energy

CTruk Sees Value in Fast Cat Sponsorship

David Fuller — Mon, 25 Mar 2013 10:00:24 +0000

Some sailors might dream of getting sponsored by a global brand like Hugo Boss or Emirates Airlines or Red Bull, but sometimes, looking closer to home can make more sense. We came across this story by accident while doing research into companies that might be willing to sponsor high-speed catamarans. CTruk, a company that makes high-speed [...]

Original article - CTruk Sees Value in Fast Cat Sponsorship

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Swan 60 Gets ISAF Class Status

David Fuller — Thu, 21 Feb 2013 13:07:58 +0000

Sailing’s world governing body ISAF have granted yet another boat ‘official one-design status’. It’s good news for the Gazprom Swan 60 Class, and of all the submissions that must be received by ISAF for such recognition, this is perhaps one of the more worthy, but it would be even more credible and valuable if the World Governing [...]

Original article - Swan 60 Gets ISAF Class Status

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Swan 60 Race Building a Pipeline of Sponsors

David Fuller — Tue, 09 Oct 2012 10:51:50 +0000

Somehow, I have managed to get myself on the subscription list for a trade magazine about pipelines. I now know a lot more about diggers and pipe-handlers and pigs, plugs and caps, but the extent of the usefulness of this knowledge has been limited. Now there is a yacht racing event that brings together the [...]

Original article - Swan 60 Race Building a Pipeline of Sponsors

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Gazprom Does 6 Year Deal with Nautors Swan 60

David Fuller — Fri, 14 Sep 2012 12:01:31 +0000

Gazprom has extended its sailing sponsorship activity by becoming the title sponsor of the Swan 60 class. The Russian energy company is also a major sponsor of Esimit Europa which recently won the Maxi Yacht Rolex Cup. The company also sponsors the Swan 60 Bronenosec, representing the Yacht Club of Saint-Petersburg. The relationship Nautors Swan [...]

Original article - Gazprom Does 6 Year Deal with Nautors Swan 60

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ACCIONA Continue IMOCA 60 Innovation Trend.

David Fuller — Thu, 19 Jan 2012 10:47:55 +0000

The unsurprising conclusion of the Sponsorship Panel at the recent World Yacht Racing Forum, was that sponsorship returns are not always measured by media value. In the IMOCA Open 60 Class, there is a real trend away from the risky returns associated with being on the front page of the papers as the winner, and [...]

Original article - ACCIONA Continue IMOCA 60 Innovation Trend.

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Video: Mike Golding Talks About GAMESA Sponsorship

David Fuller — Fri, 23 Sep 2011 10:39:22 +0000

The Southampton Boat Show was the venue for the re-dedication of Mike Golding’s IMOCA 60 – GAMESA. We caught up with Mike and asked about how he managed to secure sponsorship for the Vendee Globe and what it means for his chances. We also caught up with Peter Pantlin, UK Chief Corporate Officer at Gamesa Corporacion Tecnologica and asked [...]

Original article - Video: Mike Golding Talks About GAMESA Sponsorship

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Vestas SailRocket Pushing the Limits of Sail Powered Craft.

David Fuller — Sat, 17 Sep 2011 13:46:59 +0000

The current world speed record is held by a monohull. Well in a manner of fashion. Kitesurfer Rob Douglas set the mark at 55.65 knots (64 mph/103 kmh) in Namibia last year, but the team behind the Vestas Sailrocket 2 program are returning to Walvis Bay in Namibia to continue their quest to set the outright [...]

Original article - Vestas SailRocket Pushing the Limits of Sail Powered Craft.

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Gamesa Offshore a Good Sponsorship Match For Mike Golding.

sailing sponsorship editor — Mon, 11 Jul 2011 10:00:57 +0000

Last week, we were off taking a look at sailing from the other side of the Atlantic. As well as catching up with a few of our fans in Boston at the Extreme Sailing Series, we also talked to some of the top sports marketing people in the US about sailing and its place in [...]

Original article - Gamesa Offshore a Good Sponsorship Match For Mike Golding.

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Esimit Europa – Sailing Project to Unite Europe.

yacht racing business editor — Wed, 15 Jun 2011 08:24:22 +0000

When we first put together our Facebook Chart, we were contacted to take a look at Esimit Europa. The yacht racing project has about 4,600 ‘likes’ on Facebook, and this week, the team announced the team that would compete on the yacht in 2011 under the slogan – ‘All Europeans together on the same boat.’ [...]

Original article - Esimit Europa – Sailing Project to Unite Europe.

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