Yacht Racing Business » Design

IMOCA Plan to Meet Commercial Potential.

David Fuller — Sat, 30 Jun 2012 11:07:30 +0000

The IMOCA Annual General Meeting was held this week, with some big issues on the table that had the potential to change the nature of IMOCA racing. The class has faced the same challenges as the rest of sailing including percieved high costs which has given rise to discussions about changing from an Open to [...]

Original article - IMOCA Plan to Meet Commercial Potential.

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‘One Make’ Volvo Ocean Race a Missed Opportunity

David Fuller — Fri, 29 Jun 2012 12:05:22 +0000

Perhaps the clue that the Volvo Ocean Race would introduce a one-design format for the next two races lay in the brand persona of the title sponsor itself. Volvo is not a racing brand at heart. The imperative for the rights holders is to get more boats on the start line of the next Volvo [...]

Original article - ‘One Make’ Volvo Ocean Race a Missed Opportunity

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Yacht Racing Simulations Give Competitive Edge.

David Fuller — Fri, 15 Jun 2012 09:05:12 +0000

There is a lot of talk in various yacht racing classes about the advantages of one-design over an open or development class. A one-design event focusses attention on the competitors rather than the equipment and can have cost advantages, but removing the innovation element from the sport has some potential long term implications. [cleeng_content id="947229237" [...]

Original article - Yacht Racing Simulations Give Competitive Edge.

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Energy Team Buy AC72 Designs From Oracle Racing.

David Fuller — Sun, 08 Apr 2012 10:41:38 +0000

Sometimes it seems that people at the top of sailing are bullied into making statements about cost control because it isn’t fashionable to talk about very expensive campaigns. The America’s Cup has never been cheap. However the rules governing the next edition do allow for some costs to be controlled through sharing between teams. It’s [...]

Original article - Energy Team Buy AC72 Designs From Oracle Racing.

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Special Offer – 20% Discount on World Yacht Racing Forum 2011

David Fuller — Tue, 15 Nov 2011 11:33:38 +0000

[cleeng_content id="592241208" description="99 cents or 10,000 hours. Become an expert for less than a dollar. We do the hard work so you don't have to." price="0.99" referral="0.10"] And… Get a FREE Dark Blue Book The 4th annual World Yacht Racing Forum will be held in Estoril from 13-14 of December and we are offering readers [...]

Original article - Special Offer – 20% Discount on World Yacht Racing Forum 2011

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CAMPER Builds Sailing’s Audience By Design.

David Fuller — Tue, 06 Sep 2011 09:47:23 +0000

While some brands need sailing to align themselves with attributes of teamwork and performance, other partnerships between brands and sailing work in two directions. Often it is clothing and fashion brands that have pushed the boundaries of using sailing as a promotional tool and in the process, have brought new audiences to the sport of [...]

Original article - CAMPER Builds Sailing’s Audience By Design.

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PUMA Ocean Racing SUP Board Award.

David Fuller — Thu, 11 Aug 2011 11:25:28 +0000

The tie-up between PUMA Ocean Racing, Laird Hamilton and yacht designer Juan K has been recognised outside the yacht racing bubble by Outside Magazine. The new PUMA/Laird stand up paddleboard (SUP) was selected by Outside Magazine for a 2011 Gear of the Show Award at the Outdoor Retailer trade show. The limited edition, carbon fibre [...]

Original article - PUMA Ocean Racing SUP Board Award.

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Laird Hamilton And Puma Ocean Racing Search for Monster Waves

volvo ocean race editor — Wed, 29 Jun 2011 09:39:39 +0000

Puma Ocean Racing has announced a partnership with the ultimate waterman – Laird Hamilton. Given the Volvo Ocean Race strapline of ‘Life at the Extreme’, it’s hard to think of a better brand ambassador for the new Puma boat, Mar Mostro. Hamilton is no stranger to sailing. He was one of the innovators of windsurfing [...]

Original article - Laird Hamilton And Puma Ocean Racing Search for Monster Waves

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5 Oceans Race Will Add SolOceans One Design to Mix in 2014-15

yacht racing business editor — Mon, 20 Jun 2011 09:44:00 +0000

40, 50, 60, 70 feet… round the world, stopping, non-stop, crewed, solo… 1 hull, 2 hulls, 3 hulls…One Design or Open… the choices for sailors and the fans of sailing seem to get more and more complicated. There’s only so many sailors, so many sponsors and so many months in the year to try and [...]

Original article - 5 Oceans Race Will Add SolOceans One Design to Mix in 2014-15

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World Match Racing Tour Unveils 7 New Boat Designs

world match racing tour editor — Wed, 01 Jun 2011 08:50:26 +0000

Changing Boat Designs for World Match Racing Tour Does the world of yacht racing need any more designs? Perhaps a silly question – the sport of sailing is at least 50% about innovation and design and in some ‘open’ events, it doesn’t matter how good the sailor is outspent before the boat gets onto the [...]

Original article - World Match Racing Tour Unveils 7 New Boat Designs

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