Yacht Racing Business » Automotive

Extreme Sailing Series Announce Land Rover as Partner

David Fuller — Tue, 30 Apr 2013 10:26:30 +0000

On the eve of our first Free sponsorship webinar, The Extreme Sailing Series has announced a major new sponsorship deal with Land Rover. Mark Cameron, Land Rover’s Global Brand Experience Director, commented: We are extremely excited to announce this new partnership with the Extreme Sailing Series. It is a natural fit for Land Rover and [...]

Original article - Extreme Sailing Series Announce Land Rover as Partner

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Volvo UK Increases Cowes Week Sponsorship

David Fuller — Mon, 28 Jan 2013 11:37:42 +0000

Now that the Olympics have been and gone from the UK, the number of elite sailing events in the country available for sponsors who want to get involved with the sport are limited. In 2013, Cardiff will host the Extreme Sailing Series, and the Round the Island Race will take place again – as will [...]

Original article - Volvo UK Increases Cowes Week Sponsorship

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Activation With A Truck and a Pallet of Weet Bix

David Fuller — Fri, 04 Jan 2013 12:01:02 +0000

Sponsorship activation doesn’t have to be too clever or expensive, especially when there is a natural fit between a sponsor and the sport being supported. The list of Emirates Team NZ sponsors and official suppliers is a long one. In fact over 90 companies are listed as Official Suppliers to the team including Sanitarium, the [...]

Original article - Activation With A Truck and a Pallet of Weet Bix

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Rolls Royce Back Oman Sail ‘Train the Trainers’ Programme

David Fuller — Thu, 03 Jan 2013 12:32:23 +0000

Sailing’s image problems might make it hard for events like the America’s Cup and Volvo Ocean Race to get their content onto mass-market TV, but the sport still attracts sponsors that other sports can only wish for. The simple fact of the matter is that the sport has a desirable base of participants and fans [...]

Original article - Rolls Royce Back Oman Sail ‘Train the Trainers’ Programme

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Three Brands Talk About Sailing Sponsorship Activation

David Fuller — Mon, 17 Dec 2012 14:41:39 +0000

The 2012 World Yacht Racing Forum opened with a discussion around sponsorship activation. Activation, or utilisation, is the activity undertaken by companies to actually generate the returns from sponsorship. The panel featured; Josephine Edwall-Bjorklund, Senior VP Corporate Communications for SCA – who recently announced they would back an all female team in the Volvo Ocean [...]

Original article - Three Brands Talk About Sailing Sponsorship Activation

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Sponsorship Lessons From Football & F1

David Fuller — Mon, 26 Nov 2012 11:35:08 +0000

It’s sponsorship season. Companies are signing off budgets for 2013 and beyond and the sport of sailing is up against some stiff competition from leagues and teams that are getting more commercial and professional every year. While the sport of sailing has become more commercial and professional over recent years, we get a sense that many sponsorship [...]

Original article - Sponsorship Lessons From Football & F1

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Audi, SAP and Marinepool Confirmed as STG Partners.

David Fuller — Mon, 05 Nov 2012 11:41:18 +0000

Sailing Team Germany (STG) has announced the partners that will help the team achieve at the next Olympics in Rio. Themes of sport, media and technology are at the heart of the campaign which will see Audi and SAP extend their commitment to the sport. German sailing apparel brand Marinepool will also be a partner. [...]

Original article - Audi, SAP and Marinepool Confirmed as STG Partners.

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Lexus Becomes America’s Cup Sponsor

David Fuller — Wed, 01 Aug 2012 08:24:37 +0000

The America’s Cup has been slowly ticking off their official partner categories, and the latest deal to be announced is the Official Vehicle for the 34th edition of the event. Lexus will join brands like Volvo, Audi and more recently Lotus as automotive sponsors of top level sailing events. Lexus will also become the Sustainability [...]

Original article - Lexus Becomes America’s Cup Sponsor

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‘One Make’ Volvo Ocean Race a Missed Opportunity

David Fuller — Fri, 29 Jun 2012 12:05:22 +0000

Perhaps the clue that the Volvo Ocean Race would introduce a one-design format for the next two races lay in the brand persona of the title sponsor itself. Volvo is not a racing brand at heart. The imperative for the rights holders is to get more boats on the start line of the next Volvo [...]

Original article - ‘One Make’ Volvo Ocean Race a Missed Opportunity

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What Could the Volvo Ocean Race Learn From Le Mans?

David Fuller — Tue, 19 Jun 2012 08:47:36 +0000

As the Volvo Ocean Race boats were making their way into Lorient in France, one of the world’s greatest races was taking place a three hour drive away in Le Mans. An iconic, historic race was won by one of the most technologically advanced vehicles on the planet. If ever there was a way to [...]

Original article - What Could the Volvo Ocean Race Learn From Le Mans?

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