Yacht Racing Business » Apparel

Musto Steps Up to Title Sponsor of Vice Admirals Cup

David Fuller — Tue, 19 Mar 2013 12:27:30 +0000

We have an ongoing fascination with the sailing clothing sector. Unsurprisingly, clothing brands follow fashions in the sport, but some brands respond differently than others. There are entrenched players and upstarts and all are following different strategies. Musto has strayed from sailing somewhat in recent years. Despite kitting out campaigns such as Camper’s Volvo Ocean [...]

Original article - Musto Steps Up to Title Sponsor of Vice Admirals Cup

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Chatham Marine Becomes Cowes Week Shoe Sponsor

David Fuller — Fri, 08 Mar 2013 14:19:31 +0000

Chatham Marine will replace Sperry Topsider as the Official Footwear Sponsor of Aberdeen Asset Management Cowes Week. Chatham Marine, with 4,738 Facebook fans to Sperry’s 311,774 also sponsors the Saraha Force India Formula 1 team and, like Musto, is also heavily involved with equestrian events. Philip Marsh, Managing Director of Chatham Marine, said: “Chatham and Cowes [...]

Original article - Chatham Marine Becomes Cowes Week Shoe Sponsor

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CAMPER Continue ETNZ Sponsorship for the America’s Cup

David Fuller — Tue, 26 Feb 2013 12:31:25 +0000

One of the ways that sailing can deliver long term return on investment to sponsors is through participation in multiple events in markets that give sponsors marginal returns. Teams like ‘BT Team Ellen, which featured an IMOCA 60, Extreme 40 and F18, with three skippers from three different countries allowed sponsors to get 3 times [...]

Original article - CAMPER Continue ETNZ Sponsorship for the America’s Cup

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Puma Drops Sailing

David Fuller — Fri, 15 Feb 2013 10:35:54 +0000

The entry of Puma into the sailing clothing market helped the sport immensely. However a 70 percent drop in profits and a reorganisation of the management team will see the brand pull out of sailing. It was already widely known the Puma would not embark on another Volvo Ocean Race campaign. Puma used the offshore [...]

Original article - Puma Drops Sailing

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Pelle P Becomes World Match Racing Tour Clothing Partner.

David Fuller — Mon, 04 Feb 2013 14:32:25 +0000

2013 will be an interesting year for the Alpari World Match Racing Tour after 12 months of transition and change. The title sponsor has had 12 months or so to get its head around the activation and promotional opportunities provided by the ensemble of events and Executive Director James Pleasance has also been able to [...]

Original article - Pelle P Becomes World Match Racing Tour Clothing Partner.

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Marinepool Extend Clothing Deal with Extreme Series

David Fuller — Mon, 21 Jan 2013 10:52:29 +0000

Sailing clothing brand Marinepool have announced an extension of their sponsorship of the Extreme Sailing Series through 2016. The company made the announcement at their Dusseldorf Boat Show stand yesterday where OC sport also introduced the eight teams competing in the 7th edition of the Extreme Sailing Series. Marinepool CEO, Robert Stark said: “Marinepool is [...]

Original article - Marinepool Extend Clothing Deal with Extreme Series

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Gill Official Clothing Partner for Festival of Sails

David Fuller — Wed, 16 Jan 2013 12:37:09 +0000

Internet radio is an amazing thing, especially if you are thousands of miles from home and want to get a flavour of what is happening back home – not just musically and culturally, but also what kind of companies are advertising and who to. While many sailing promoters try to appeal to ‘everyone’, radio stations [...]

Original article - Gill Official Clothing Partner for Festival of Sails

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Zhik Does Deals In Key Sailing Segments.

David Fuller — Thu, 03 Jan 2013 11:45:03 +0000

Zhik has done a pretty good j0b at creating a brand that has a real connection with a certain part of the sailing market. The Australian clothing company is well known and well liked by young sailors and those who sail dinghy classes which are well supported by Zhik. Zhik has announced two new sponsorship [...]

Original article - Zhik Does Deals In Key Sailing Segments.

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ISAF Announce Clothing Partner for Connect to Sailing.

David Fuller — Tue, 04 Dec 2012 12:04:56 +0000

Whichever way you look at it, the sailing apparel sponsorship scene is a complicated one. It gets even more complicated when you add in the world governing body, national bodies and a myriad of programs and events. This week, the International Sailing Federation (ISAF) has announced that MBrands International (Magic Marine) has joined the ISAF Connect [...]

Original article - ISAF Announce Clothing Partner for Connect to Sailing.

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SAP Extreme Sailing Team Activate With Short Film.

David Fuller — Thu, 29 Nov 2012 12:36:57 +0000

Activation is one of the topics on the program for the World Yacht Racing Forum, which will take place in Sweden in less than two weeks time. It’s an area that has been hijacked a little by hordes of instant Social Media experts who think that if someone clicks their mouse on a like button [...]

Original article - SAP Extreme Sailing Team Activate With Short Film.

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