Yacht Racing Business » Volvo Ocean Race

Sanya Chosen Chinese Host of Volvo Ocean Race.

David Fuller — Thu, 14 Mar 2013 12:17:18 +0000

The pieces of the puzzle that is the route for the next edition of the Volvo Ocean Race are falling into place as the host cities make their announcements one after the other. Given the importance of China to the Volvo Group, the question was never – would the race go back to China, but [...]

Original article - Sanya Chosen Chinese Host of Volvo Ocean Race.

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A Chat With Tom Touber, Volvo Ocean Race COO.

David Fuller — Thu, 07 Mar 2013 11:45:03 +0000

Tom Touber was appointed as COO of the Volvo Ocean Race in September 2012. Recently, he’s been flying around the world announcing the stop-over ports for the 12th and 13th editions of the race. We caught up with Touber at the announcement of Cardiff as a stopover port for the 2017-18 race. There are three [...]

Original article - A Chat With Tom Touber, Volvo Ocean Race COO.

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Cardiff Brings The Volvo Ocean Race Back to the UK.

David Fuller — Thu, 07 Mar 2013 11:20:47 +0000

Some cities just ‘get’ the importance that hosting major events has on the economy, tourism and helping to win further bids, based on experience gained through the bidding process and the delivery of those events. Cardiff in Wales is one of those cities. Cardiff has hosted everything from Olympic football, to world class Rugby and [...]

Original article - Cardiff Brings The Volvo Ocean Race Back to the UK.

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Volvo Back To Lisbon.

David Fuller — Mon, 04 Mar 2013 12:00:11 +0000

While the budgets of European governments might be stretched at the moment, one of of the areas where spending can lead to an economic benefit is hosting sporting events. Lisbon in Portugal and the surrounding areas including Cascais have invested heavily in attracting sailing events to the region. The America’s Cup World Series, Volvo Ocean [...]

Original article - Volvo Back To Lisbon.

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Ian Walker and Abu Dhabi Back for Another Volvo Ocean Race.

David Fuller — Mon, 18 Feb 2013 09:28:01 +0000

The pieces of the next Volvo Ocean Race puzzle are being placed on the board one at a time. While not giving anything away, race organisers have always said that the next edition would look a lot like the last race and the latest stopover announcement keeps to that pattern. Ian Walker will return to [...]

Original article - Ian Walker and Abu Dhabi Back for Another Volvo Ocean Race.

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USA Volvo Stopover Awarded to ’2nd Choice’ Newport.

David Fuller — Wed, 06 Feb 2013 13:19:28 +0000

Some pro-sports work in America and some don’t. The USA has created some incredible sporting businesses that boast millions of fans, but some sports, like F1 and sailing, have struggled to attract a mass-market following. Sailsport rights holders have tried to crack the USA market a few times, with limited success, but that doesn’t mean [...]

Original article - USA Volvo Stopover Awarded to ’2nd Choice’ Newport.

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Gothenburg Will Be Final Stop for Volvo Ocean Race

David Fuller — Fri, 01 Feb 2013 11:03:48 +0000

Gothenburg is a city that is changing. Like many cities around the world that are situated next to the sea, Gothenburg is trying to rebuild the connection between the people and the waterfront. Sailing is a sport that can help cities promote and regenerate their seaside areas, which is why there is still demand from [...]

Original article - Gothenburg Will Be Final Stop for Volvo Ocean Race

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Auckland To Host Volvo Ocean Race for Two Editions.

David Fuller — Tue, 29 Jan 2013 12:10:41 +0000

While the Volvo Ocean Race is a commercial sporting property, much of the value of that property is built on years of tradition. In recent editions, critics have argued that the dependence of the race on commercial sponsorship has pulled the route too far away from it’s historical track, with too much time being spent [...]

Original article - Auckland To Host Volvo Ocean Race for Two Editions.

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Mexico and Brazil Announced as Stopovers for World Races.

David Fuller — Wed, 23 Jan 2013 12:20:42 +0000

Clipper Announces Mexican Stop. The trend for sailing to seek out new, high-growth, markets is set to continue. Days after the Volvo Ocean Race announced that it’s first stop would be Recife, the Clipper Round the World Race has revealed that it will stop in Cozumel, Mexico in 2014. While some may not understand the [...]

Original article - Mexico and Brazil Announced as Stopovers for World Races.

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Volvo Ocean Race Heads for Recife

David Fuller — Fri, 18 Jan 2013 12:28:24 +0000

A few years back, sailing journalists and bloggers frantically ‘Googled’ Ras al-Khaimah as the Alinghi team announced that the Emirate would be their preferred choice of venue for the America’s Cup. The event highlighted the degree to which large sporting events can literally put a place on the map. By the time the Volvo Ocean Race arrives in [...]

Original article - Volvo Ocean Race Heads for Recife

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