Yacht Racing Business » Record Attempts

Trimaran Shuffle. Bertarelli Buys Banque Populaire V.

David Fuller — Thu, 31 Jan 2013 13:06:23 +0000

Hot on the heels of the news that Banque Populaire has bought the Groupama III trimaran comes the announcement that Dona Bertarelli has acquired the Maxi Banque Populaire V. After ‘smashing’ the outright round-the-world record in 2012, the biggest racing trimaran in the world has been acquired by Dona Bertarelli’s and Yann Guichard‘s race team, Spindrift racing. The [...]

Original article - Trimaran Shuffle. Bertarelli Buys Banque Populaire V.

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Lanson Steps up to Support Hydroptere US Tour.

David Fuller — Tue, 20 Nov 2012 11:59:24 +0000

It was recently reported that the Hydroptère project and sponsor DCNS didn’t see the same opportunities of going west to San Francisco. But with the America’s Cup planned for 2013, there may be other brands that would benefit from some exposure in a market that will be looking at big flying boats. With the America’s Cup [...]

Original article - Lanson Steps up to Support Hydroptere US Tour.

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Hydroptere USA Plans Don’t Match Sponsor’s!

David Fuller — Fri, 09 Nov 2012 14:12:18 +0000

The Hydroptere sailing program has changed the way people think about sailing. The boat has captured the imagination of sailors, designers and in some cases, the general public. The sight of Emirates Team New Zealand’s AC72, both hulls out of the water must be in some part be attributable to the innovations that Alain Thébault and [...]

Original article - Hydroptere USA Plans Don’t Match Sponsor’s!

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Marinepool Sponsor Chinese Circumnavigation Record Attempt

David Fuller — Tue, 25 Sep 2012 12:33:56 +0000

One of the reasons that sailing media numbers look better than they used to is the coverage of sailing in China. But China is not just involved in watching sailing on TV – the country has played host to big events including the Olympics, the Volvo Ocean Race, The Extreme Sailing Series and the Clipper [...]

Original article - Marinepool Sponsor Chinese Circumnavigation Record Attempt

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Thomson’s Record Breaking Feat Lost in Olympic Noise

David Fuller — Mon, 30 Jul 2012 10:10:18 +0000

Once every four years, the world’s sporting media turns its attention to the Olympic Games. While those who promote sailing often complain about the lack of media coverage, especially on TV – there are a large group of other Olympic sports that are only ever televised on TV at the Olympics. So while Lewis Hamilton [...]

Original article - Thomson’s Record Breaking Feat Lost in Olympic Noise

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Soldini’s Maserati Challenge Update.

David Fuller — Fri, 27 Jan 2012 11:50:49 +0000

The world’s most ‘liked‘ pro-sailor* is undertaking a new challenge. Hot on the heels of the media returns generated by Banque Populaire V’s record breaking achievements comes an update on Giovanni Soldini’s speed record campaign, backed by Italian sports car brand – Maserati. The challenge, first reported in October last year, will attempt to set [...]

Original article - Soldini’s Maserati Challenge Update.

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Banque Populaire V Shows ROI Value of Record Attempt Sponsorship

David Fuller — Mon, 09 Jan 2012 12:50:20 +0000

If you ask a non-sailing fan to name a sailor, chances are they will name someone who has broken a record. In the UK, they might say Ellen MacArthur or Robin Knox Johnson. In Australia, they might say Jessica Watson – and the reason that people recall those who break sailing records, is because it [...]

Original article - Banque Populaire V Shows ROI Value of Record Attempt Sponsorship

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Old and New Markets Top New Year’s Facebook Growth List.

David Fuller — Tue, 03 Jan 2012 09:17:19 +0000

Internet communities have always been a fantastic mechanism to maintain interest in events during the ‘off season’. Platforms like Facebook and Twitter, mean that the rules for engaging fans have changed, but not everyone has ‘got it’ yet. Our Facebook stats for sailing brands and events show that fans can be won 3 ways; organic [...]

Original article - Old and New Markets Top New Year’s Facebook Growth List.

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Vestas SailRocket Pushing the Limits of Sail Powered Craft.

David Fuller — Sat, 17 Sep 2011 13:46:59 +0000

The current world speed record is held by a monohull. Well in a manner of fashion. Kitesurfer Rob Douglas set the mark at 55.65 knots (64 mph/103 kmh) in Namibia last year, but the team behind the Vestas Sailrocket 2 program are returning to Walvis Bay in Namibia to continue their quest to set the outright [...]

Original article - Vestas SailRocket Pushing the Limits of Sail Powered Craft.

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