Yacht Racing Business » Cowes Week

Chatham Marine Becomes Cowes Week Shoe Sponsor

David Fuller — Fri, 08 Mar 2013 14:19:31 +0000

Chatham Marine will replace Sperry Topsider as the Official Footwear Sponsor of Aberdeen Asset Management Cowes Week. Chatham Marine, with 4,738 Facebook fans to Sperry’s 311,774 also sponsors the Saraha Force India Formula 1 team and, like Musto, is also heavily involved with equestrian events. Philip Marsh, Managing Director of Chatham Marine, said: “Chatham and Cowes [...]

Original article - Chatham Marine Becomes Cowes Week Shoe Sponsor

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Volvo UK Increases Cowes Week Sponsorship

David Fuller — Mon, 28 Jan 2013 11:37:42 +0000

Now that the Olympics have been and gone from the UK, the number of elite sailing events in the country available for sponsors who want to get involved with the sport are limited. In 2013, Cardiff will host the Extreme Sailing Series, and the Round the Island Race will take place again – as will [...]

Original article - Volvo UK Increases Cowes Week Sponsorship

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Artemis Challenge Saved By the Sailors.

David Fuller — Fri, 17 Aug 2012 09:15:13 +0000

The competition is heating up. The battle for the hearts, minds and attention of independent financial advisors and high net worth private clients is on and the sport of sailing is one of the beneficiaries. The sponsorship support of asset management and investment companies brings money and attention to sailing as well as some impossibly [...]

Original article - Artemis Challenge Saved By the Sailors.

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MOD70 2 Made Available for Charter or Purchase.

David Fuller — Fri, 22 Jun 2012 09:59:07 +0000

The Multi One Design (MOD70) is being watched with interest as it steps up the frequency and visibility of racing. Cascais will once again host a major sailing event, the MOD70s will join the Artemis Challenge at Cowes Week and the Multi One Design organisation will buy back the number 2 boat. [cleeng_content id="516454431" description="The [...]

Original article - MOD70 2 Made Available for Charter or Purchase.

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Sperry Top-Sider Focus on Global Growth.

David Fuller — Wed, 13 Jun 2012 11:50:59 +0000

[cleeng_content id="421362056" description="99 cents or 10,000 hours. Become an expert for less than a dollar. We do the hard work so you don't have to." price="0.99" referral="0.1"]Writing sponsorship contracts must be tough in the sailing clothing and apparel space. It’s hard enough when you have a clothing sponsor that makes shoes and a footwear sponsor [...]

Original article - Sperry Top-Sider Focus on Global Growth.

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Lanson The New Official Champagne of Cowes Week

David Fuller — Mon, 30 Apr 2012 02:40:19 +0000

Cowes Week Limited has announced that Champagne Lanson will replace Piper-Heidsieck as the Official Champagne of Aberdeen Asset Management Cowes Week. WSM Communication claim in their press release that: Champagne Lanson, established in 1760, is the second largest Champagne in the world… Though we are not sure by what measure. As with many champagnes, the link [...]

Original article - Lanson The New Official Champagne of Cowes Week

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Three UK Sailing Clothing Deals for Gill

David Fuller — Mon, 02 Apr 2012 16:13:33 +0000

Clothing manufacturers get a pretty good deal when it comes to promotional activity. In many cases, there is no cash involved, just in-kind provision of gear to officials and sailors and on top of the indirect promotion of the brand, there is in some cases, the ability to sell merchandise. Different deals provide different opportunities [...]

Original article - Three UK Sailing Clothing Deals for Gill

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Aberdeen Asset Management On Board with Cowes Week Until 2015.

David Fuller — Mon, 05 Mar 2012 11:21:29 +0000

Cowes Week breathed a sigh of relief last year when Aberdeen Asset Management announced that it would become the title sponsor of the historical event. Now the asset management group has announced that it will commit to be the sponsor of the event until 2015. The new deal will mean that Cowes Week will be able to plan [...]

Original article - Aberdeen Asset Management On Board with Cowes Week Until 2015.

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Oman Sail Add MOD70 to Promote Luxury Tourism.

David Fuller — Thu, 18 Aug 2011 10:24:05 +0000

Sponsors Focus on Consumers At Cowes Week Oman Sail continues to combine professional sailing with savvy marketing. This is long-term, grown-up strategy meets great execution of tactics. While Leigh McMillan was winning the Cowes Round of the Extreme Sailing Series on Muscat the Wave, the sponsors were making the most of the crowds around the [...]

Original article - Oman Sail Add MOD70 to Promote Luxury Tourism.

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Abu Dhabi Activate Volvo Ocean Race Stopover at Cowes Week

David Fuller — Wed, 17 Aug 2011 10:59:06 +0000

Sailing has become a popular platform to promote travel destinations in recent years. On one side of the deal, promoters of events like the Volvo Ocean Race, Extreme Sailing Series and even Clipper Race bring teams, media and spectators to a venue and showcase it to a targeted audience. On the other side, destinations activate [...]

Original article - Abu Dhabi Activate Volvo Ocean Race Stopover at Cowes Week

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