Yacht Racing Business » Audi Med Cup

European TP52 Racing Rebooted.

David Fuller — Thu, 24 May 2012 10:22:28 +0000

European TP 52 yacht owners will compete in a new series that will replace the Audi Med Cup. Instead of a commercial sponsor the 52 Super Series is being backed through the funding of three of the competitors - Quantum Racing’s Doug DeVos, RAN’s Niklas Zennstrom and Audi Azzurra Sailing Team’s Alberto Roemmers. The first event [...]

Original article - European TP52 Racing Rebooted.

________________________

Influencing Sailsport's Influencers

Sponsorship Workshops | Like us on Facebook | Contact Us

TP52 Owners Take Control of Racing Calendar.

David Fuller — Tue, 24 Jan 2012 11:32:34 +0000

The thing about people who own big boats is that some of them have big boats because they were successful and know how to make things happen. So with many of the world’s TP52 owners at Quantum Key West Race Week, talks were had, meetings were held, and a race calendar for the grand prix [...]

Original article - TP52 Owners Take Control of Racing Calendar.

________________________

Influencing Sailsport's Influencers

Sponsorship Workshops | Like us on Facebook | Contact Us

Med Cup Loses Audi as Title Sponsor and Puts 2012 on Ice.

David Fuller — Thu, 08 Dec 2011 09:52:51 +0000

Four years ago, some people in the sport of sailing were predicting the end of the Med Cup. However, since then, with the help of sponsorship from Audi and a mature approach to the rules which made racing competitive, the series has(d) grown to be one of the top sailing competitions in the world. However, [...]

Original article - Med Cup Loses Audi as Title Sponsor and Puts 2012 on Ice.

________________________

Influencing Sailsport's Influencers

Sponsorship Workshops | Like us on Facebook | Contact Us

Audi Med Cup Might Move Out of the Med.

David Fuller — Mon, 19 Sep 2011 11:10:53 +0000

For several years now, the buzz has been about emerging markets and how venues in the Middle East, China and South East Asia would become increasingly important when compared with ‘traditional’ sailing markets. However, there is still a high demand for sailing in Europe and events like the Audi Med Cup are looking to expand [...]

Original article - Audi Med Cup Might Move Out of the Med.

________________________

Influencing Sailsport's Influencers

Sponsorship Workshops | Like us on Facebook | Contact Us

Can Racing Sell More Boats? Cruiser-Racer.Com Think So.

David Fuller — Thu, 25 Aug 2011 10:47:18 +0000

One of the peculiarities of the yacht racing industry, which we still can’t understand, is why ‘mass-market’ boat brands don’t compete as themselves in racing. If Dee Caffari wearing Dubarry boots or ORACLE Racing wearing PUMA kit helps the R&D process and sells more product to weekend sailors, then why doesn’t winning a major race [...]

Original article - Can Racing Sell More Boats? Cruiser-Racer.Com Think So.

________________________

Influencing Sailsport's Influencers

Sponsorship Workshops | Like us on Facebook | Contact Us

Mulberry Estate Sponsor All Australian Soto 40 Team.

David Fuller — Thu, 04 Aug 2011 07:12:15 +0000

Australia and New Zealand punch above their weight in many sports. With access to great natural resources and sailing playgrounds, the two nations are as much rivals in Sailing as Rugby. While there are large numbers of Australians involved with the America’s Cup, the country hasn’t managed to get a nationally based team together. However [...]

Original article - Mulberry Estate Sponsor All Australian Soto 40 Team.

________________________

Influencing Sailsport's Influencers

Sponsorship Workshops | Like us on Facebook | Contact Us

Audi Med Cup Sponsorship of ALL4ONE Deal For Soitec

sailing sponsorship editor — Mon, 25 Apr 2011 06:28:45 +0000

Even if you wanted to compare sailing sponsorship opportunities side-by-side, it is a very difficult thing to do. We’re often asked where money should be invested into the sport, and invariably the answer is another question – what are you trying to achieve? In fact – those who are looking to sponsor sailing should be [...]

Original article - Audi Med Cup Sponsorship of ALL4ONE Deal For Soitec

________________________

Influencing Sailsport's Influencers

Sponsorship Workshops | Like us on Facebook | Contact Us

Countdown to Audi Med Cup 2011 Calendar.

yacht racing business editor — Wed, 20 Apr 2011 08:33:07 +0000

There was a brief question mark against the 2011 Audi Med Cup when the new organisers of the America’s Cup announced a departure from monohulls to catamarans. The circuit for TP52 yachts had been used by teams like TEAMORIGIN and Emirates Team New Zealand to keep crews together and at the top of their game. [...]

Original article - Countdown to Audi Med Cup 2011 Calendar.

________________________

Influencing Sailsport's Influencers

Sponsorship Workshops | Like us on Facebook | Contact Us

Audi Med Cup Releases Media Value Figures for 2010.

yacht racing business editor — Thu, 31 Mar 2011 09:34:23 +0000

The Audi Med Cup has released its annual review of media value for the series. Sports+Markt has looked at the markets most important to Grupo Santa Mónica Sports and title sponsor Audi, namely the United Kingdom, Spain, France, Italy, Germany and Portugal and determined that the media value of the Audi Med Cup in 2010 rose [...]

Original article - Audi Med Cup Releases Media Value Figures for 2010.

________________________

Influencing Sailsport's Influencers

Sponsorship Workshops | Like us on Facebook | Contact Us