Yacht Racing Business » Social Media

What Sailsport Fans Are Talking About.

David Fuller — Fri, 01 Mar 2013 11:45:08 +0000

In the time that we have been compiling our list of relative performance of sailsport pages on Facebook, the social media platform has gone through some changes. Believe it or not, there are still marketing and communication professionals who doubt the usefulness of Facebook. There are still brands who give the job of engaging with [...]

Original article - What Sailsport Fans Are Talking About.

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Sailors Versus Cycling in Social Media.

David Fuller — Fri, 01 Feb 2013 13:40:36 +0000

The Vendee Globe dominated social activity in January, which is no real surprise as it was one of the only high-level sailing events happening during the month. Tens of thousands of sailing fans have been talking about the race on the official page and congratulating the winners – especially Francois Gabart and Alex Thomson. Activity on [...]

Original article - Sailors Versus Cycling in Social Media.

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Facebook Fans ‘Like’ The Vendee Globe…

David Fuller — Mon, 03 Dec 2012 12:49:00 +0000

Last week, I attended a couple of events that looked into the importance of content as part of a marketing strategy. Sports brands have it comparatively easy when it comes to creating compelling stories, at least they have more raw content to weave stories out of, even if they struggle with narrative sometimes. Content is about more [...]

Original article - Facebook Fans ‘Like’ The Vendee Globe…

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The Facebook Generation Love a Wreck.

David Fuller — Wed, 31 Oct 2012 15:14:29 +0000

For the last 18 months or so, we have published a league table which lists properties, teams, athletes and suppliers that are involved with the sport of sailing. Back then, some sailing promoters valued a Facebook ‘like’ at up to $7, and now that the social network has a hoard of shareholders to satisfy, it [...]

Original article - The Facebook Generation Love a Wreck.

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Monthly Facebook Round-Up & Analysis

David Fuller — Tue, 02 Oct 2012 12:59:34 +0000

Do you ever get the feeling that a statistic is meaningless? Take equivalent media value – it’s a strange calculation, but it serves a purpose and that purpose is to be able to compare like with like over a period of time. Our advice to people looking at Facebook as part of a social media [...]

Original article - Monthly Facebook Round-Up & Analysis

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Sailing on Facebook – Monthly Analysis

David Fuller — Mon, 03 Sep 2012 11:27:20 +0000

August was a big month for sailing. Over 1.8 million people were exposed to the sport – and that was just through a spoof viral video poking fun at the Olympic start sequence. London 2012 also put sailing on worldwide live primetime TV and via the internet, giving the sport an unparralleled opportunity to present [...]

Original article - Sailing on Facebook – Monthly Analysis

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Facebook Generation Wakes Up to Olympic Sailing.

David Fuller — Wed, 01 Aug 2012 10:06:40 +0000

Our latest look at the Facebook figures for the top brands, events and athletes in the sport of sailing shows some positive signs for the future. In this analysis, we look at what happened to the Facebook likes for the Volvo Ocean Race, now that it has ended. We also compare different national teams as [...]

Original article - Facebook Generation Wakes Up to Olympic Sailing.

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New Leader on the Facebook Sailing Brand Chart.

David Fuller — Sun, 01 Jul 2012 10:52:39 +0000

According to the great and the good of London’s digital sport scene, the number of ‘Likes’ a brand has is not a metric that is important for any other purpose other than helping the social media manager’s ego. The metric that really matters is the engagement number – which is calculated by dividing the ‘talking [...]

Original article - New Leader on the Facebook Sailing Brand Chart.

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British Olympic Sailors Featured in New Sailing Game.

David Fuller — Thu, 07 Jun 2012 13:30:07 +0000

This year is a big one for sailing sponsors like Volvo and J P Morgan Asset Management who back Olympic sailors. [cleeng_content id="564771014" description="99 cents or 10,000 hours. Become an expert for less than a dollar. We do the hard work so you don't have to." price="0.99" referral="0.1"]Volvo Cars UK has had a long-standing relationship [...]

Original article - British Olympic Sailors Featured in New Sailing Game.

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The Sailing Facebook League Table – Updated

David Fuller — Fri, 01 Jun 2012 07:40:00 +0000

In a month that saw Facebook offer its shares to the public, the America’s Cup went to Italy and the Volvo Ocean Race went to America. [cleeng_content id="494096304" description="99 cents or 10,000 hours. Become an expert for less than a dollar. We do the hard work so you don't have to." price="0.99" referral="0.10"]Top 10 Sailing [...]

Original article - The Sailing Facebook League Table – Updated

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