Yacht Racing Business » USA

Opera Experts to Advise ACEA… and other important news!

David Fuller — Fri, 15 Mar 2013 14:19:24 +0000

Stephen Barclay, CEO of the America’s Cup Event Authority (ACEA) has outlined more details of the ‘Summer of Sailing’ in San Francisco. The plans address some of our concerns about the way the America’s Cup promoters are pitching the event to multiple stakeholders, but there are still a few things missing – like any of [...]

Original article - Opera Experts to Advise ACEA… and other important news!

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Promoting Sailing as an Outdoor Sport

David Fuller — Fri, 15 Mar 2013 12:50:04 +0000

Perhaps the sailsport events would do better to re-brand themselves as a subsection of outdoor events rather than the more specific, on-the-water classification. Classification seems to be a hard thing for a lot of web developers. More often than not, sailing sits under leisure rather than sport, or if it is in sport, then it [...]

Original article - Promoting Sailing as an Outdoor Sport

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Atlantic Cup Continues Partnership with Double Cross Vodka.

David Fuller — Fri, 01 Mar 2013 12:46:23 +0000

When it comes to sailing and spirits, Rum may be the drink that comes to mind first – though it depends on where you sail. But given that sailing is one of those high net-worth sports, luxury brands like the association with racing. The Atlantic Cup has announced the continuation of the support of Double [...]

Original article - Atlantic Cup Continues Partnership with Double Cross Vodka.

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How Accessible is the Youth America’s Cup?

David Fuller — Thu, 28 Feb 2013 12:59:47 +0000

The 34th America’s Cup is revolutionary, but like many first time defenders in the past, the Golden Gate Yacht Club and the various arms of management have embarked on a revisionist agenda to re-write the sport of sailing’s histories. One of the myths that Russell Coutts and other visionaries driving the ‘New Deal’ America’s Cup [...]

Original article - How Accessible is the Youth America’s Cup?

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Who Are The Stars of the Summer of Sailing?

David Fuller — Thu, 07 Feb 2013 10:03:19 +0000

One of the goals of the sport of sailing should be to promote the athletes who take part at the highest level. It’s something that the major commercial rights holders have been trying, but it has to be said that there has been limited success. This week, I visited ICE Totally Gaming in London, an [...]

Original article - Who Are The Stars of the Summer of Sailing?

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USA Volvo Stopover Awarded to ’2nd Choice’ Newport.

David Fuller — Wed, 06 Feb 2013 13:19:28 +0000

Some pro-sports work in America and some don’t. The USA has created some incredible sporting businesses that boast millions of fans, but some sports, like F1 and sailing, have struggled to attract a mass-market following. Sailsport rights holders have tried to crack the USA market a few times, with limited success, but that doesn’t mean [...]

Original article - USA Volvo Stopover Awarded to ’2nd Choice’ Newport.

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ETNZ Sponsor Nespresso Does Deal with America’s Cup.

David Fuller — Wed, 23 Jan 2013 11:43:19 +0000

Sometimes its impossible to get a decent cup of coffee at a sporting event. While San Francisco doesn’t have a shortage of places to get a brew, the organisers of the America’s Cup have done a deal with Nespresso to ensure guests will have access to their favourite Grand Cru. Perhaps better known for their [...]

Original article - ETNZ Sponsor Nespresso Does Deal with America’s Cup.

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Can the USA Afford a Volvo Ocean Race Stopover?

David Fuller — Thu, 17 Jan 2013 11:29:35 +0000

It is incredible that in 2012 the gap between the professional sport of sailing and the ‘Corinthian’ ideal is so large. It’s not just at the ‘sailors in a bar’ level, it is at the very top of the ‘sport’. A couple of days ago, we tweeted that Gary Jobson had made comments suggesting that [...]

Original article - Can the USA Afford a Volvo Ocean Race Stopover?

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AC World Series Put on the Back-Burner.

David Fuller — Wed, 09 Jan 2013 12:09:36 +0000

Three weeks ago, when our attention was diverted from the America’s Cup by turkey, Santa and other seasonal distractions, the ACEA sent out a press release titled “America’s Cup World Series exceeds expectations”. Now that the cold light of day is spreading out over 2013, the organisers of the 34th America’s Cup have binned a [...]

Original article - AC World Series Put on the Back-Burner.

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America’s Cup To Use Radio to Advertise to Fans.

David Fuller — Fri, 21 Dec 2012 11:06:35 +0000

The America’s Cup and Clear Channel have arranged a partnership to promote the event to radio listeners. It’s one thing to try and reach new audiences with new technologies like social media, but there are times when ‘old technology’ does it better. Even though San Francisco has an abundance of WIFI around town, overseas visitors [...]

Original article - America’s Cup To Use Radio to Advertise to Fans.

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