Yacht Racing Business » Countries

CTruk Sees Value in Fast Cat Sponsorship

David Fuller — Mon, 25 Mar 2013 10:00:24 +0000

Some sailors might dream of getting sponsored by a global brand like Hugo Boss or Emirates Airlines or Red Bull, but sometimes, looking closer to home can make more sense. We came across this story by accident while doing research into companies that might be willing to sponsor high-speed catamarans. CTruk, a company that makes high-speed [...]

Original article - CTruk Sees Value in Fast Cat Sponsorship

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Loro Piana Sponsors Caribbean Superyacht Regatta & Rendezvous

David Fuller — Fri, 22 Mar 2013 12:50:27 +0000

A recent article looked at What Sponsors Want – the list included; compelling content (good for sailing), reliable fast wifi and, according to the piece, accessibility to a wide audience. Of course it depends on the brand. Audi, who used to sponsor a lot of sailing, are one of the companies featured in the article for their [...]

Original article - Loro Piana Sponsors Caribbean Superyacht Regatta & Rendezvous

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Musto Steps Up to Title Sponsor of Vice Admirals Cup

David Fuller — Tue, 19 Mar 2013 12:27:30 +0000

We have an ongoing fascination with the sailing clothing sector. Unsurprisingly, clothing brands follow fashions in the sport, but some brands respond differently than others. There are entrenched players and upstarts and all are following different strategies. Musto has strayed from sailing somewhat in recent years. Despite kitting out campaigns such as Camper’s Volvo Ocean [...]

Original article - Musto Steps Up to Title Sponsor of Vice Admirals Cup

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Opera Experts to Advise ACEA… and other important news!

David Fuller — Fri, 15 Mar 2013 14:19:24 +0000

Stephen Barclay, CEO of the America’s Cup Event Authority (ACEA) has outlined more details of the ‘Summer of Sailing’ in San Francisco. The plans address some of our concerns about the way the America’s Cup promoters are pitching the event to multiple stakeholders, but there are still a few things missing – like any of [...]

Original article - Opera Experts to Advise ACEA… and other important news!

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Clipper Race Will Stopover in Cape Town

David Fuller — Fri, 15 Mar 2013 13:12:50 +0000

The Volvo Ocean Race may not be stopping in Cape Town during the next edition of the Volvo Ocean Race, but another round the world, crewed, one-design ocean race will be. The Clipper Round the World Yacht Race has announced that Cape Town will again be its official South African host port. Sir Robin Knox-Johnston, Chairman [...]

Original article - Clipper Race Will Stopover in Cape Town

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Promoting Sailing as an Outdoor Sport

David Fuller — Fri, 15 Mar 2013 12:50:04 +0000

Perhaps the sailsport events would do better to re-brand themselves as a subsection of outdoor events rather than the more specific, on-the-water classification. Classification seems to be a hard thing for a lot of web developers. More often than not, sailing sits under leisure rather than sport, or if it is in sport, then it [...]

Original article - Promoting Sailing as an Outdoor Sport

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Sanya Chosen Chinese Host of Volvo Ocean Race.

David Fuller — Thu, 14 Mar 2013 12:17:18 +0000

The pieces of the puzzle that is the route for the next edition of the Volvo Ocean Race are falling into place as the host cities make their announcements one after the other. Given the importance of China to the Volvo Group, the question was never – would the race go back to China, but [...]

Original article - Sanya Chosen Chinese Host of Volvo Ocean Race.

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Get Sponsored. New Wenbinar Series Launched.

David Fuller — Mon, 11 Mar 2013 09:36:44 +0000

The quality of sponsorship requests we get on any given week show that there is a general lack of education about how to engage brands in a professional manner. As a result, for sailors, clubs and event organisers in (or near) the UK, we have created a sponsorship workshop. Pilote Media aims to help sailing [...]

Original article - Get Sponsored. New Wenbinar Series Launched.

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Chatham Marine Becomes Cowes Week Shoe Sponsor

David Fuller — Fri, 08 Mar 2013 14:19:31 +0000

Chatham Marine will replace Sperry Topsider as the Official Footwear Sponsor of Aberdeen Asset Management Cowes Week. Chatham Marine, with 4,738 Facebook fans to Sperry’s 311,774 also sponsors the Saraha Force India Formula 1 team and, like Musto, is also heavily involved with equestrian events. Philip Marsh, Managing Director of Chatham Marine, said: “Chatham and Cowes [...]

Original article - Chatham Marine Becomes Cowes Week Shoe Sponsor

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Cardiff Brings The Volvo Ocean Race Back to the UK.

David Fuller — Thu, 07 Mar 2013 11:20:47 +0000

Some cities just ‘get’ the importance that hosting major events has on the economy, tourism and helping to win further bids, based on experience gained through the bidding process and the delivery of those events. Cardiff in Wales is one of those cities. Cardiff has hosted everything from Olympic football, to world class Rugby and [...]

Original article - Cardiff Brings The Volvo Ocean Race Back to the UK.

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