Yacht Racing Business » Italy

Facebook Fans ‘Like’ The Vendee Globe…

David Fuller — Mon, 03 Dec 2012 12:49:00 +0000

Last week, I attended a couple of events that looked into the importance of content as part of a marketing strategy. Sports brands have it comparatively easy when it comes to creating compelling stories, at least they have more raw content to weave stories out of, even if they struggle with narrative sometimes. Content is about more [...]

Original article - Facebook Fans ‘Like’ The Vendee Globe…

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America’s Cup World Series Back to Naples, but not to Venice.

David Fuller — Thu, 15 Nov 2012 11:47:27 +0000

The chances of the America’s Cup World Series becoming a self sustaining, commercially viable, professional sports product looks less likely with every announcement issued. While the teams have managed to beg and borrow to enter the competition, the list of potential host venues for the event has been dwindling. There has been talk that the [...]

Original article - America’s Cup World Series Back to Naples, but not to Venice.

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The Facebook Generation Love a Wreck.

David Fuller — Wed, 31 Oct 2012 15:14:29 +0000

For the last 18 months or so, we have published a league table which lists properties, teams, athletes and suppliers that are involved with the sport of sailing. Back then, some sailing promoters valued a Facebook ‘like’ at up to $7, and now that the social network has a hoard of shareholders to satisfy, it [...]

Original article - The Facebook Generation Love a Wreck.

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Cathay Pacific Announced as Luna Rossa Partner

David Fuller — Thu, 25 Oct 2012 14:41:22 +0000

While Team New Zealand and Luna Rossa may be sharing a technology platform for the next America’s Cup, they won’t be sharing the same airline partner. A recent report says that global sports sponsorship expenditure from the airline industry has now reached $515 million per year, across more than 260 deals from 45 airlines. Team [...]

Original article - Cathay Pacific Announced as Luna Rossa Partner

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One Boat, Two Wings. Is it Enough for Luna Rossa?

David Fuller — Thu, 25 Oct 2012 13:33:35 +0000

The sight of ORACLE Racing’s 72 foot America’s Cup catamaran upside down and floating out to sea on the San Francisco tide has certainly increased the visibility of the event, but it has also increased the chances that next year’s event will be a very expensive demolition derby. The prospect of the cup being taken [...]

Original article - One Boat, Two Wings. Is it Enough for Luna Rossa?

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Smells Like Team Spirit – Prada Launches Luna Rossa Fragrance.

David Fuller — Tue, 16 Oct 2012 11:30:45 +0000

It’s nearly Christmas. That is to say that we are close enough to Christmas for fragrance brand ad-buyers to start filling our media with high-budget, almost cinematic advertisements for their product – because nothing says Happy Christmas more than a gift that implies you could smell better! But this Christmas, one of the new fragrance [...]

Original article - Smells Like Team Spirit – Prada Launches Luna Rossa Fragrance.

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Another Trophy Within a Trophy For Venice AC Event.

David Fuller — Mon, 07 May 2012 02:38:19 +0000

Just in case the America’s Cup World Series circus wasn’t complicated enough to understand, the organisers of the Venice event have added a further event within the event with a cash prize of €50,000. As well as the Fleet racing, Match Racing and Speed Sailing, the America’s Cup World Series in Venice will also tack on [...]

Original article - Another Trophy Within a Trophy For Venice AC Event.

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Green Comm Officially Withdraws From AC34

David Fuller — Wed, 18 Apr 2012 03:31:33 +0000

Things can change quickly in the world of the America’s Cup. Just a few months ago, Green Comm challenge was confident that the, albeit complicated, funding arrangements that they had negotiated would be enough to see them build a 72 catamaran to challenge for the America’s Cup. The America’s Cup World Series was designed to [...]

Original article - Green Comm Officially Withdraws From AC34

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Emirates Team NZ Announce Official Vodka Deal.

David Fuller — Sat, 14 Apr 2012 00:35:28 +0000

Attitudes to commercial sponsorship of sport in America vary wildly. Stadiums regularly sell naming rights, but jersey or shirt sponsorships in some of the biggest sports are still being debated. In sports where sponsorship is a key part of the business model – like NASCAR, there have been restrictions on the types of products that [...]

Original article - Emirates Team NZ Announce Official Vodka Deal.

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PRADA To Kit Out Italy’s Olympic Sailors.

David Fuller — Thu, 05 Apr 2012 10:00:12 +0000

We are not sure if this story should feature here, or in our lifestyle pages. PRADA, who will support the Luna Rossa America’s Cup campaign, will also supply Italy’s Olympic sailors with kit. Sailing doesn’t make it into ‘female’ press very often. It might be because they are rarely invited or perhaps the sport is [...]

Original article - PRADA To Kit Out Italy’s Olympic Sailors.

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