Yacht Racing Business » China

Sanya Chosen Chinese Host of Volvo Ocean Race.

David Fuller — Thu, 14 Mar 2013 12:17:18 +0000

The pieces of the puzzle that is the route for the next edition of the Volvo Ocean Race are falling into place as the host cities make their announcements one after the other. Given the importance of China to the Volvo Group, the question was never – would the race go back to China, but [...]

Original article - Sanya Chosen Chinese Host of Volvo Ocean Race.

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Extreme Sailing Series Announce Global Calendar

David Fuller — Fri, 01 Feb 2013 11:47:56 +0000

We’re sometimes accused of being paid-up members of some Extreme Sailing Series fan club, but the truth is that when it comes to delivering exciting, modern sailing to the public, in important and growing markets, at a price that makes commercial sense – the series is 2nd to none. In 2013, the 7th season of [...]

Original article - Extreme Sailing Series Announce Global Calendar

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Tommy Bahama Expansion Includes ‘Round Island’ Sponsorship

David Fuller — Tue, 30 Oct 2012 10:09:25 +0000

Not all sailing is about wearing helmets and splintering carbon-fibre. In fact, a very small part of sailing is at the ‘extreme’ end despite the best efforts of sailing sports promoters to change people’s minds. While the weather in New York might not lend itself to getting out on the water at the moment, [...]

Original article - Tommy Bahama Expansion Includes ‘Round Island’ Sponsorship

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Cathay Pacific Announced as Luna Rossa Partner

David Fuller — Thu, 25 Oct 2012 14:41:22 +0000

While Team New Zealand and Luna Rossa may be sharing a technology platform for the next America’s Cup, they won’t be sharing the same airline partner. A recent report says that global sports sponsorship expenditure from the airline industry has now reached $515 million per year, across more than 260 deals from 45 airlines. Team [...]

Original article - Cathay Pacific Announced as Luna Rossa Partner

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What Do We Do Now? 188 Days of AC ‘Off Season’.

David Fuller — Thu, 11 Oct 2012 11:01:31 +0000

The most recent America’s Cup World Series event was pitched as the final regatta for 2012 for the AC45, but with the next America’s Cup World Series event 188 days away, there is a little bit of a feeling that this might have been the last big blast for this experimental series. The numbers were good, but [...]

Original article - What Do We Do Now? 188 Days of AC ‘Off Season’.

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1010 to Sponsor RHKYC Match Racing Series

David Fuller — Thu, 27 Sep 2012 11:19:42 +0000

Despite the America’s Cup’s best efforts to demonise Match Racing in monohulls, the discipline is still one of the most exciting parts of sailing for sailors, non-sailors and sponsors alike. At an international level, Match Racing has attracted sponsorship from brands like Alpari and Lotus, and at a regional level sponsors are also willing to [...]

Original article - 1010 to Sponsor RHKYC Match Racing Series

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Marinepool Sponsor Chinese Circumnavigation Record Attempt

David Fuller — Tue, 25 Sep 2012 12:33:56 +0000

One of the reasons that sailing media numbers look better than they used to is the coverage of sailing in China. But China is not just involved in watching sailing on TV – the country has played host to big events including the Olympics, the Volvo Ocean Race, The Extreme Sailing Series and the Clipper [...]

Original article - Marinepool Sponsor Chinese Circumnavigation Record Attempt

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Starwood Brand Backs China Coast Regatta

David Fuller — Thu, 20 Sep 2012 13:19:16 +0000

The Royal Hong Kong Yacht Club is not your average Yacht Club. The club has no less than 5 Facebook pages for a start. Its a reminder that not all yacht clubs conform to the stereotypes that are still held about yacht clubs around the world – perceptions that also affect the sport of sailing. [...]

Original article - Starwood Brand Backs China Coast Regatta

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GAC Pindar Announce Logisitics Deal with RHKYC

David Fuller — Wed, 01 Aug 2012 08:56:49 +0000

The sport of yacht racing still provides some great opportunities for entrepreneurial people who want to create businesses. We wouldn’t recommend anyone set up a new race, or design a new class of boat any time soon – the industry is already overcrowded and confusing – but in other areas there are opportunities created through [...]

Original article - GAC Pindar Announce Logisitics Deal with RHKYC

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IMOCA Plan to Meet Commercial Potential.

David Fuller — Sat, 30 Jun 2012 11:07:30 +0000

The IMOCA Annual General Meeting was held this week, with some big issues on the table that had the potential to change the nature of IMOCA racing. The class has faced the same challenges as the rest of sailing including percieved high costs which has given rise to discussions about changing from an Open to [...]

Original article - IMOCA Plan to Meet Commercial Potential.

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