Yacht Racing Business » Caribbean

Loro Piana Sponsors Caribbean Superyacht Regatta & Rendezvous

David Fuller — Fri, 22 Mar 2013 12:50:27 +0000

A recent article looked at What Sponsors Want – the list included; compelling content (good for sailing), reliable fast wifi and, according to the piece, accessibility to a wide audience. Of course it depends on the brand. Audi, who used to sponsor a lot of sailing, are one of the companies featured in the article for their [...]

Original article - Loro Piana Sponsors Caribbean Superyacht Regatta & Rendezvous

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Moves to Reduce Calendar Conflict in the Caribbean.

David Fuller — Fri, 18 Jan 2013 10:43:09 +0000

We are often critical of the sailsport industry for not working more closely together for the benefit of the sport rather than individual interests, however – there are many areas where people with good intentions are co-operating to make events run more smoothly. The Caribbean season is getting busier, with a combination of events with [...]

Original article - Moves to Reduce Calendar Conflict in the Caribbean.

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What if Ubisoft or Rockstar Games Made a Sailing Game?

David Fuller — Fri, 08 Jun 2012 09:38:02 +0000

[cleeng_content id="436587243" description="99 cents or 10,000 hours. Become an expert for less than a dollar. We do the hard work so you don't have to." price="0.99" referral="0.1"]We sometimes joke about the most famous sailor in the world being Jack Sparrow from the Pirates of the Caribbean franchise of films, but the success of those stories [...]

Original article - What if Ubisoft or Rockstar Games Made a Sailing Game?

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The Tourism Benefits of the International Rolex Regatta

David Fuller — Mon, 02 Apr 2012 10:45:22 +0000

The International Rolex Regatta, hosted by the St Thomas Yacht Club in the US Virgin Islands, has just been staged for the 39th time. On the one hand, the regatta mirrors hundreds of other smaller yacht racing events around the world, but on the other – the continuous sponsorship from Rolex for each of those [...]

Original article - The Tourism Benefits of the International Rolex Regatta

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Sunsail Racing Sponsor Antigua Sailing Week.

David Fuller — Wed, 05 Oct 2011 10:03:03 +0000

Sunsail’s new focus on racing is a welcome development in the sport of sailing. While racers might be a small percentage of the larger sailing market, racing sailors are more likely to have a greater commitment to their sailing. In other words, consumers who have reduced disposable income might decide they don’t need to go [...]

Original article - Sunsail Racing Sponsor Antigua Sailing Week.

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Sunsail Racing Sponsorship of Biscay 2012 Good for All.

David Fuller — Thu, 01 Sep 2011 08:43:54 +0000

The Royal Southern Yacht Club recently announced a calendar of events to celebrate their 175th Anniversary, including a new offshore race – the Biscay 2012. One of the sponsors of the race will be Sunsail – more specifically, Sunsail Racing – and the tie-up is a clever one. As Sunsail rolls out its new fleets [...]

Original article - Sunsail Racing Sponsorship of Biscay 2012 Good for All.

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Chivas Regal Sponsor 2011 Antigua Sailing Week

sailing sponsorship editor — Fri, 08 Apr 2011 11:00:09 +0000

There is an interesting paradox that makes selling yacht racing an interesting challenge at the moment. On the one hand, the sport attracts a desirable demographic of wealthy consumers, while on the other, the America’s Cup and others are trying to dymystify and simplify the sport for wider, more mass-market appeal. However, while there is [...]

Original article - Chivas Regal Sponsor 2011 Antigua Sailing Week

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