Yacht Racing Business » Open 60

Sailing’s New Poster Boy? François Gabart Wins Vendee Globe.

David Fuller — Mon, 28 Jan 2013 12:30:11 +0000

The Vendee Globe has been won by the youngest sailor ever in the shortest time ever by the smallest margin ever and the sport of sailing has a new hero. François Gabart sailed around the world in less than 80 days, setting a new record for the event of 78 days, 2 hours, 16 minutes [...]

Original article - Sailing’s New Poster Boy? François Gabart Wins Vendee Globe.

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Facebook Fans ‘Like’ The Vendee Globe…

David Fuller — Mon, 03 Dec 2012 12:49:00 +0000

Last week, I attended a couple of events that looked into the importance of content as part of a marketing strategy. Sports brands have it comparatively easy when it comes to creating compelling stories, at least they have more raw content to weave stories out of, even if they struggle with narrative sometimes. Content is about more [...]

Original article - Facebook Fans ‘Like’ The Vendee Globe…

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Who’s Wearing What at the Vendee Globe?

David Fuller — Fri, 09 Nov 2012 15:32:02 +0000

A great French endurance race begins tomorrow. Like the 24 Hours of Le Mans, or the Tour de France, the Vendee Globe has legendary status among French sports fans. Perhaps more than any other sailing race, the Vendee Globe is a chance for suppliers of sailing equipment to demonstrate the strength, durability and suitability of their products. As a [...]

Original article - Who’s Wearing What at the Vendee Globe?

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Open Sports Management Created to Make IMOCA More Commercial.

David Fuller — Fri, 19 Oct 2012 10:59:45 +0000

Back in June, the IMOCA General Meeting announced that Sir Keith Mills would lead a project to develop the commercial potential of the class. Now, with weeks until the start of the premier event for the IMOCA 60 – the Vendee Globe, more details about the relationship have been announced. The International Monohull Open Class [...]

Original article - Open Sports Management Created to Make IMOCA More Commercial.

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Vendee Globe Looking for a Big Audience.

David Fuller — Thu, 27 Sep 2012 12:45:56 +0000

The Vendee Globe held a press conference yesterday in Paris to introduce the 20 skippers that will begin the round the world race on November 10 (10/11/12). The race has a lot going for it and ambitions are high, but they need to be – because while the race loves to promote ‘the adventure’ – [...]

Original article - Vendee Globe Looking for a Big Audience.

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Artemis Challenge Saved By the Sailors.

David Fuller — Fri, 17 Aug 2012 09:15:13 +0000

The competition is heating up. The battle for the hearts, minds and attention of independent financial advisors and high net worth private clients is on and the sport of sailing is one of the beneficiaries. The sponsorship support of asset management and investment companies brings money and attention to sailing as well as some impossibly [...]

Original article - Artemis Challenge Saved By the Sailors.

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Thomson’s Record Breaking Feat Lost in Olympic Noise

David Fuller — Mon, 30 Jul 2012 10:10:18 +0000

Once every four years, the world’s sporting media turns its attention to the Olympic Games. While those who promote sailing often complain about the lack of media coverage, especially on TV – there are a large group of other Olympic sports that are only ever televised on TV at the Olympics. So while Lewis Hamilton [...]

Original article - Thomson’s Record Breaking Feat Lost in Olympic Noise

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FNOB Setting Standards For Yacht Race Management.

David Fuller — Mon, 09 Jul 2012 10:22:25 +0000

Yacht Racing and sailing is growing up. That is to say that the organisation and management of sporting events is being handled in an increasingly professional manner. However the PR spin from some sailing rights holders has become so packed with hyperbole that some sponsors might be forgiven for discounting or ignoring claims about standards of professionalism. [...]

Original article - FNOB Setting Standards For Yacht Race Management.

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IMOCA Plan to Meet Commercial Potential.

David Fuller — Sat, 30 Jun 2012 11:07:30 +0000

The IMOCA Annual General Meeting was held this week, with some big issues on the table that had the potential to change the nature of IMOCA racing. The class has faced the same challenges as the rest of sailing including percieved high costs which has given rise to discussions about changing from an Open to [...]

Original article - IMOCA Plan to Meet Commercial Potential.

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Caffari & White Not Giving Up The Seach.

David Fuller — Thu, 29 Mar 2012 10:53:33 +0000

The start of the Vendee Globe is approaching quickly, but there are several faces from the last edition of the race who are yet to raise the campaign funds required for the race. The event organisers, perhaps mindful of the fact that the race is a little bit too French, are trying to help British [...]

Original article - Caffari & White Not Giving Up The Seach.

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