Yacht Racing Business » Olympic Classes

CTruk Sees Value in Fast Cat Sponsorship

David Fuller — Mon, 25 Mar 2013 10:00:24 +0000

Some sailors might dream of getting sponsored by a global brand like Hugo Boss or Emirates Airlines or Red Bull, but sometimes, looking closer to home can make more sense. We came across this story by accident while doing research into companies that might be willing to sponsor high-speed catamarans. CTruk, a company that makes high-speed [...]

Original article - CTruk Sees Value in Fast Cat Sponsorship

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Zhik Does Deals In Key Sailing Segments.

David Fuller — Thu, 03 Jan 2013 11:45:03 +0000

Zhik has done a pretty good j0b at creating a brand that has a real connection with a certain part of the sailing market. The Australian clothing company is well known and well liked by young sailors and those who sail dinghy classes which are well supported by Zhik. Zhik has announced two new sponsorship [...]

Original article - Zhik Does Deals In Key Sailing Segments.

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Ben Ainslie Talks About Sailing on TV

David Fuller — Wed, 19 Dec 2012 13:56:46 +0000

In part two of Ben Ainslie’s keynote speech to the World Yacht Racing Forum, he talks about how technology can be used to make the sport more spectator friendly. (Missed Part 1 – Read it here) “Having talked about what matters from a competitor’s standpoint, let’s have a look through the lens the other way. If [...]

Original article - Ben Ainslie Talks About Sailing on TV

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Ben Ainslie Talks Olympic Sailing.

David Fuller — Fri, 14 Dec 2012 16:02:10 +0000

The World Yacht Racing Forum provides the opportunity for thought leaders in the sport of sailing to have a platform to express their opinions about the way in which things are being done well and the areas that might need improvement. This year, four time Olympic Gold Medalist – Ben Ainslie gave a keynote address [...]

Original article - Ben Ainslie Talks Olympic Sailing.

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ISAF Announce Clothing Partner for Connect to Sailing.

David Fuller — Tue, 04 Dec 2012 12:04:56 +0000

Whichever way you look at it, the sailing apparel sponsorship scene is a complicated one. It gets even more complicated when you add in the world governing body, national bodies and a myriad of programs and events. This week, the International Sailing Federation (ISAF) has announced that MBrands International (Magic Marine) has joined the ISAF Connect [...]

Original article - ISAF Announce Clothing Partner for Connect to Sailing.

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Skandia Rebrand Ends Team GB Sponsorship

David Fuller — Thu, 29 Nov 2012 12:09:40 +0000

All sponsorship deals have a life-cycle, and even some of the most long-term sponsorship deals come to a natural end. Sometimes this happens because of external factors, like economic conditions, but more often than not, it is because the term has been run, the objectives achieved and the marginal returns for continuing are reducing. Skandia [...]

Original article - Skandia Rebrand Ends Team GB Sponsorship

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Rolex Extends Sponsorship of US Sailing

David Fuller — Tue, 27 Nov 2012 11:20:59 +0000

Rolex and US Sailing have announced that the watch company will extend its support of the national governing body. Rolex is the official timepiece of the organisation and the deal also includes title sponsorship of US Sailing’s Yachtsman and Yachtswoman of the Year Awards. In addition, Rolex will support the ‘Afterguard’ and ‘Medalist’ programs. Rolex [...]

Original article - Rolex Extends Sponsorship of US Sailing

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AIS Award Winners Talk About the Future of Sailing

David Fuller — Tue, 20 Nov 2012 11:16:33 +0000

Sailing did well at the recent Australian Institute of Sport Awards. Tom Slingsby shared Athlete of the Year with swimmer Alicia Coutts, the Australian Sailing Team’s coaching group, headed by Victor Kovalenko, won Coach of the Year and the Australian Sailing picked up Program of the Year. It remains to be seen if this success [...]

Original article - AIS Award Winners Talk About the Future of Sailing

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Miami Named As 5th ISAF Sailing World Cup Venue

David Fuller — Tue, 06 Nov 2012 10:19:26 +0000

The ISAF sailing world cup is not a ‘World Cup’ as most sports fans would understand it. The prize is not a cup for a start. Instead sailors compete for medals and there is no single winner. Rugby fans can tell you who won the last Rugby World Cup. Soccer fans can tell you who [...]

Original article - Miami Named As 5th ISAF Sailing World Cup Venue

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Audi, SAP and Marinepool Confirmed as STG Partners.

David Fuller — Mon, 05 Nov 2012 11:41:18 +0000

Sailing Team Germany (STG) has announced the partners that will help the team achieve at the next Olympics in Rio. Themes of sport, media and technology are at the heart of the campaign which will see Audi and SAP extend their commitment to the sport. German sailing apparel brand Marinepool will also be a partner. [...]

Original article - Audi, SAP and Marinepool Confirmed as STG Partners.

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