When it comes to sailing and spirits, Rum may be the drink that comes to mind first – though it depends on where you sail. But given that sailing is one of those high net-worth sports, luxury brands like the association with racing.
The Atlantic Cup has announced the continuation of the support of Double Cross Vodka. Double Cross will be the official vodka partner for the 2013 race.
Sponsorship activation will include signature Atlantic Cup Cocktails at each of the stopover cities. The special edition drinks include; the Cape Crosser and the Not So Dark & Stormy.
Winners of each leg of the Atlantic Cup will be awarded a specially designed Atlantic Cup engraved Double Cross Vodka bottle.
Double Cross is not the only Vodka in sailing. SKYY Vodka is a partner for Emirates Team NZ in the America’s Cup and BELUGA vodka has been a supporter of and RC44 team and the RC44 series.
Other spirits sponsors in markets where such sponsorship is allowed include; Mount Gay Rum and Talisker Whiskey.
