Regular readers of our Apparel section will know that the game is changing and that some of the traditional sailing clothing brands are being challenged by brands from around the world. From the Volvo Ocean Race to the Australian Etchell National Championships, technical clothing brands are stepping up their activity.
Australian sailing brand Zhik has announced that it will sponsor the Etchells NSW and Etchells national championships this summer.
Traditionally known as a provider of gear for dinghy and Olympic class sailors, the brand is trying generate awareness of it’s big-boat range for keel boats and offshore sailors.
The company’s support of the Etchells class through sponsorship of the NSW and national championships will help to further grow brand awareness within the Etchells class.
Sales manager Pat Langley said:
“Zhik has worked with the world’s best Etchells sailors over many years to develop Zhik’s keelboat sailing range. Sailors such as John Bertrand and Andrew Palfrey have been extremely hands-on in the product development process and as a result Zhik is now worn by the top Etchells teams around the world.
“With all the major Etchells events coming to Sydney, the home of Zhik, it was natural for Zhik to become involved.”
Zhik sailing will sell event merchandise online and the brand will also support the events through the on-site services of local Zhik dealer – NB Sailsports, which will carry supplies of competition wear including the specially developed Deckbeaters.
“Andrew Palfrey has helped us develop a couple of products which are very specific to Etchells sailing, one being the Deckbeater short which a lot of the sailors are already wearing.”
The first of the Etchells events, the NSW Championship, hosted by Royal Prince Alfred Yacht Club from 17 to 20 November, is attracting entries from around Australia and overseas. Current and past world champions Bill Hardesty, Cameron Miles and John Bertrand will be competing alongside national and state champions, and Australian teams still seeking qualification for the Sydney worlds.