When you have 120 plus people just on your TV team, the expense of accommodating the ACEA as it flies around the world is significant. The one thing that the America’s Cup World Series can guarantee a venue outside of the US is room-nights – even if it is jut for staff.
When the America’s Cup finally gets to San Francisco, ACEA is banking on inbound tourists, and the latest ‘Official Supplier’ to the Cup should also benefit from inbound tourists.
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) will become the Official Hotel and Resort of the America’s Cup.
Starwood will provide the event organizers with accommodation and support for the America’s Cup World Series as it travels around the globe, with a major focus on San Francisco and the events of 2013, including the Louis Vuitton Cup and the America’s Cup Finals.
Chris Holdren, Senior Vice President Starwood Preferred Guest said:
“Starwood’s lifestyle brands attract global consumers with a passion for curated one-of-a-kind experiences like championship racing. With this partnership, our guests and SPG Members now have unprecedented access to all the excitement and adrenaline that the America’s Cup delivers.”
Craig Thompson, CEO, America’s Cup Event Authority said:
“The new America’s Cup represents a radical shift in our approach to our fans, and we’re focused on creating a once-in-a-lifetime experience for every person who interacts with the Cup. As we work to deliver what we hope will be the greatest America’s Cup ever, we need partners who are dedicated to the highest levels of customer care, and in Starwood, we’ve found a partner who is an industry leader in that pursuit.”
The activation of such a deal will be interesting to watch. Getting it right in San Francisco is easy, but there is a bigger opportunity to win over fans.
The deal comes after the America’s Cup announced PWC as the Official Tax and Accounting Services supplier, the Napa Valley as Official Wine region and and the preferred sustainability credit company was also revealed.