Sunsail’s new focus on racing is a welcome development in the sport of sailing. While racers might be a small percentage of the larger sailing market, racing sailors are more likely to have a greater commitment to their sailing. In other words, consumers who have reduced disposable income might decide they don’t need to go cruising for a week, but racers are driven by deeper motivations.
Following the announcement that Sunsail would sponsor the Royal Southern Yacht Club’s 175th Anniversary celebrations an the new Biscay 2012 offshore race, the company has been confirmed as a Gold sponsor for Antigua Sailing Week.
Simon Conder, Head of Marketing for Sunsail said:
‘We are delighted to be working with Antigua Sailing Week and to become a Gold Sponsor for this premier yachting event. Antigua Sailing Week has undoubtedly been one of the ‘must do’ events on the racing calendar for many years, their commitment and future plans to further develop this event are very much in line with our strategy which makes this a natural partnership. We are extremely excited to be a part of the plans and to be able to support this leading sailing event into the future.’
Ian Fraser, Chairman of Antigua Sailing Week commented:
‘It is very gratifying to be partnering with Sunsail for Antigua Sailing Week 2012. Clearly the two organisations have enormous synergies and together we are in for an exciting year of promoting our joint passion, that of racing sailboats. We look forward to working with the Sunsail team and developing exciting opportunities for yachtsmen of all ages and levels to come and enjoy the fantastic sailing conditions Antigua will have on offer for its 2012 event.’
Antigua Sailing Week 2012 starts on the last Sunday in April. It offers five days of racing off the south coast of Antigua.