There may be fewer sailors at Sail Melbourne this year due to the World Championships for Olympic classes being held in Perth shortly afterwards. Nevertheless, the event which derives most of its funding from government, will aim to deliver returns for corporate sponsors.
As well as the racing, Sail Melbourne will host the International Sailing Summit, for people in the wider sailing industry who can get to Melbourne in November.
Event Development Manager Kate Allen said,
“We are delighted that we have had such a high calibre of partners and suppliers get involved with our corporate sponsorship offers this year, supporting our world champion sailors and ensuring Sail Melbourne grows into one of Melbourne’s best events.”
Sponsors will benefit from the venue. Sandringham Yacht Club has invested heavily in creating a multi-purpose space that includes everything required for sailors, but also conference facilities and top class dining.
In line with the trend to use sailing as a tool for destination marketing as well as the promotion of inward investment, the major event partner is the State Government of Victoria. Hosting of major events like Sail Melbourne, the Australian Open Tennis and F1 Grand Prix, helps the city keep alive its claim to be a ‘sporting capital of the world’.
Bayside City Council will also benefit from the influx of participants and guests.
Other corporate partners include: Deloitte, full service law firm Minter Ellison, Parks Victoria and DB Schenker.
Dinghy Insurance provider Club Marine will support the event and Audi Centre Brighton will return as the official car supplier of Sail Melbourne.
Further sponsors and suppliers for this year’s Sail Melbourne also include Yachting Australia, CSIRO, Jetstar, Variety, Gill, Brighton Bay Apartments, San Pellegrino and Chambord.