While sailing has to be a little bit careful when it comes to claiming environmental credentials, the sport does have an advantage over some pursuits that consume vast quantities of fuel and it does rely upon keeping the marine environment in a state that is fit to participate in water based activities. British solo sailor Conrad Humphreys has announced that Disc Manufacturing Services (DMS) will sponsor his Solitaire du Figaro campaign to promote plastic free packaging.
The ‘Pack it in’ campaign began attracing attention with an eye-catching livery for Pete Goss MBE during the Route du Rhum. It’s a serious environmental message about plastic packaging, and Humphreys, who understands the importance of delivering real value to sponsors better than most in the sport, gives DMS another great platform to promote their campaign.
Humphreys has worked with large sponsors including LG Electronics and Motorola . Combined with working with WWF to create the award winning mass-participation event, the Blue Mile – Race for the Environment, Conrad knows how to work his sailing to give his partners the returns on objectives they are looking for.
The Figaro campaign is the start of a 5 year plan for Humphreys to once again compete in the Vendee Globe. Conrad, a leading triple round the world sailor, having competed in The Whitbread Round the World Race (now Volvo Ocean Race) is the youngest skipper to win the BT Global Challenge and only the 5th Briton in history to complete the legendary Vendée Globe. 2011 marks his return to single-handed sailing after a number of seasons racing catamarans in the Archipelago Raid and the Extreme 40 Series.
“I’m really pleased to be racing under the colours of DMS and their Pack It In! Plastic Free Packaging branding. To have secured their backing at this early stage in our campaign will give me a great chance to fight hard on the water. I’m also very happy to use our campaign to highlight the need for greater regulation of the use of plastics, much of which ends up in our oceans, something I care passionately about.”
In recent years, sailing has become a strong channel for communicating environmental concerns and DMS will be continuing its work with Julies Bicycle and their Industry Green (IG) certification for CD/DVD packaging to highlight the need for plastic packaging reduction. DMS will eliminate all plastic from their product range by 2012 and together with IG’s founder, Alison Tickell is calling on the creative industry to do the same.
For Dave Summers, Managing Director of DMS – the ‘Pack it In’ campaign is more than just business. Summers grew up in Cornwall and lived next to the beach until his early 20’s. Visiting the coast every summer and being a keen yachtsman, he was horrified to witness and read stories about huge amounts of dumped plastic floating around the world’s oceans. Although aware that he was powerless to do anything about it, he made the conscious decision that his company would no longer contribute to this environmental disaster.
He commented on the new partnership:
“We are pleased to continue supporting Conrad and his team after the huge success we shared with Pete Goss and the Route du Rhum. Conrad’s approach to sailing and the environment fits very well with our own approach and we are pleased to support his goal towards the next Vendée Globe. Over the past decade we have built up a global business that now produces more than 3000 individual releases per year from rock bands through to multinational blue-chip companies. This results in millions of individual discs and packaging units, which up until 2008 we manufactured in 90% plastic. Currently, only 10% of our total packaging output contains plastic and we’re aiming to eliminate all plastic packaging by 2012.”